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Freelancer

Marketing, Consultancy

Who I am

I have 7 years experience helping clients to drive value using data. This ranges from strategy projects to assess maturity and put in place analytics roadmaps, implementing technical solutions to collect the data needed, helping clients to optimise their websites and marketing activity based on data analysis.

I have deep, hands-on knowledge of the Google stack (GA, GTM, Data Studio, Sheets) including training clients and colleagues and working with a number of enterprise clients on Google 360.

What I do

- Data Collection: GA audit, tracking implementation, GA4 migration, maintenance

- Data Analysis: reporting, analysis, dashboards

- Strategy: KPI definition, analytics requirements gathering, maturity assessment, analytics roadmap

- Training: GA, GTM, Data Studio

Who I do it for

Client experience: Diabetes UK, The Health Foundation, King's College London, Ultimate Finance, Delonghi, Helly Hansen, Jimmy Choo, Krispy Kreme

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