Increasing leads for a Kent wedding venue using Google Ads
The Challenge
The Orchard is a characterful wedding venue near Maidstone in Kent.
Understanding the power of Google Ads, particularly in an industry where so much customer research is done online, they had set up their own Google Ads account.
This was running on the "Google Ads Express" system, which is effectively an auto-pilot for Google Ads.
They came to us for assistance because the ads weren't performing as well as they'd hoped.
We immediately took the Google Ads off auto-pilot and manually set up new keywords, to target the most important search terms, such as "wedding venues near me", "wedding venues Maidstone" and "wedding venues Kent".
The geographic target area was also updated to ensure the ads were displayed to searchers in the right locations.
The adverts were monitored daily until they were working at the optimum level.
The Results
In a single month The Orchard received 460 click throughs on their adverts, all for highly relevant search terms. This is a "click through rate" that’s 86% higher than their sector's average (we achieved 11.38% compared to average of 6.12%*).
The average cost per click was £2.64 (again beating the industry average of £2.87*) - so the venue only needed to convert a few of the 460 people landing on their website to see a strong return on their investment.
* Source: https://www.searchenginejournal.com/data-whats-good-ctr-cpa-conversion-rate-adwords-2018/248947
