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The Chief Storytellers' Club

Thu 20 Feb 2020
18:00 - 21:00
Platf9rm, Brighton

About the event

Jon Card, who writes regularly for The Guardian, Daily Telegraph and The Times, lifts the lid on how the media selects stories for publication.

He will also reveal the time honoured storytelling techniques used by Oscar winning film directors, PR gurus, savvy business leaders and successful politicians to capture the attention and imagination of audiences.

You'll learn why some companies gain more publicity than others, delving into the media strategies used by successful entrepreneurs such as Richard Branson, Anita Roddick, Innocent Drinks and Brewdog.

This rare free event has been designed for entrepreneurs that want to understand how to execute a media campaign from start to finish and troubleshoot problems in existing campaigns.

You can expect a fun and exciting event, combining media advice and networking. There will also be wine, pizza and free copies of Jon's new book 'How to Make Your Company Famous'.

What you'll learn

  • Why some campaigns gain huge amounts of coverage while others fail
  • How to find the right journalist to contact
  • How and when to approach a journalist
  • What companies need to do to prepare for interaction with the press
  • Resources companies need to launch a successful media campaign

What you'll get out of it:

Attendees will leave this session with a far clearer understanding about how media works and how they can interact with journalists to gain publicity for their business, campaign or a client's business.

There will be regular opportunities throughout the session to ask Jon media related questions.

All attendees will be invited to join a free Facebook group post-session for ongoing support and access to excellent media resources. Plus you'll be able to take home a copy of 'How to Make Your Company Famous'.

Here's what people who've heard Jon speak have to say:

"What an excellent session. The clear and helpful insight into the world of getting PR coverage for businesses was invaluable. I'd recommend this to any entrepreneur, PR company or business wanting to work out how to efficiently and effectively connect with the media - this is essential."
Sophie Devonshire, CEO of The Caffeine Partnership

"An insightful session on gaining PR and media attention for your start-up. It was really useful to reprogramme the way you see your own business and know how to pitch it."
Jennifer Quigley Jones, founder of Digital Voices

"I was delighted that I chose to make the time to travel to London for this event, which has paid for itself several times over - solid, candid advice. I'd highly recommend these courses to all business owners who are looking to grow."
Carl Reader, author of The Startup Coach & The Franchising Handbook.

"Useful and enjoyable. There's not many events that pull off both of these but Jon manages it. Highly recommended, and we're already getting press having followed some of the basic rules."
Charlie Blair, managing director of Gravitricity

Pizza, wine and other refreshments will be available at the event