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VIRTUAL: Free Digital Marketing Consultation

Wed 20 May 2020
Online, Brighton

About the event

VIRTUAL: Free Digital Marketing Consultation image

Due to the current isolation recommendations, as of 23rd March 2020, Creative Bloom have decided to move all digital workshops online, delivering them as live webinars.

In our lunchtime Pay Per Click (PPC) you’ll learn why Paid Advertising is so important, how it can boost your website traffic and ultimately get you more customers. We’ll talk through search only advertising on Google’s Adwords and give you the foundation to start building great paid campaigns.

Who is this training for:

This training course is ideal for small business owners, individuals who are interested in paid advertising, or those who have a little extra budget they’d like to put towards the marketing of their website, service or product.

What you will learn:

  • Why PPC is so effective and how does it work?
  • What factors determine Google’s Ad rankings?
  • What to consider when writing your ads?
  • The importance of keyword research?
  • Reporting on your data and how important it is.

Course Content:

  • What is PPC?
  • How the Adwords algorithm works
  • Analysing the paid landscape
  • Budgeting
  • Keyword Research
  • Tracking Conversions

About the hosts

Everything we do is based on evidence - Bloom is a digital agency created by a data specialist and an ecologist, who have always ensured that the power of fact is at the centre of everything.