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Designing With Everyone in Mind

Thu 09 Jul 2020
18:30 - 20:00

About the event

Customers are increasingly demanding products and services that are easy to use, personally meaningful and socially and environmentally beneficial. New definitions of value for customers give those designing and delivering products and experiences an unprecedented opportunity to shape the future. With the Graphite Digital CX Sessions Webinar, we wanted to create an event that would be useful to business owners, business leaders, start-ups, product designers, designers and developers that want to deliver better experiences.

For the first of our sessions, we’ve curated a line-up of thought leaders who will explore different methods used to create and deliver better digital experiences as we move through 2020 and beyond. You’ll be hearing from those that are already building great products and shaping a better future.

Speakers include:

Designing with everyone in mind

Matt Roberts - Lead Digital Designer and User Experience Manager at Sightsavers

Matt is the Lead Digital Designer and User Experience Manager at Sightsavers, a non-governmental organisation (NGO) that prevents avoidable blindness and promotes equality for people with disabilities.

His experience spans various creative disciplines, including branding, UI/UX design, and illustration, and he now focuses on accessible and inclusive design, for which he is a keen advocate.

In this short talk, he will pose questions about the individuals that make up our audiences, and how we as business owners, designers and developers have a responsibility to make our products inclusive for everyone. How do we approach projects with everyone in mind? Think about your product from someone else’s perspective, what could the impact be if they couldn’t use it?

Industry Panel: Creating better digital customer experiences for people

Mark Morris (Multi-Channel Lead at Novo Nordisk), Chris Lomas (Global Products Leader- AI & Data Science at Mercer), Maeve O’Gorman (Head of Digital at Vhi Healthcare) and Thomas Michalak (Creative Director at Graphite Digital) all have extensive experience of delivering large CX transformation projects. In this session, our inspiring panel of brand leaders will share their experiences and tips on how to overcome difficulties, create a successful CX and how you can kick start your brand’s CX transformation.

About the hosts

Graphite Digital collaborates with brands to create & improve customer experiences & digital products. We ideate, prototype, design and deliver for enterprise clients.