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Fresh Thinking Live! Do you trust your Google Analytics data?

Wed 29 Jul 2020
15:00 - 16:00

About the event

Fresh Thinking Live! Do you trust your Google Analytics data? image

Did you know most of the Google Analytics set-ups we assess have flaws? Are you confident when making decisions based on your Google Analytics Data? 

It might surprise you how many issues you have with the quality of the data in your Google Analytics property and how far-reaching the impact of these are on your marketing activity.

The discussion on 'Do you trust your Google Analytics data?' will take you through 10 common errors (how to fix them) and their impact on your organisation, including:

  • Query parameters polluting page-level reporting
  • Data collected from irrelevant hostnames
  • Self-referrals
  • Miscategorised referral traffic
  • Uncategorised traffic
  • Hit limit
  • Personally identifiable information (PII)
  • Duplicate e-commerce transactions
  • Not-set landing pages

You'll also get exclusive access to our new Google Analytics Troubleshooter resource.

Our shiny, new (and super easy to use) Google Data Studio report will automatically inform you if your Google Analytics set-up is affected by any of the problems listed above. Register now and secure your place for our next Fresh Thinking Live! on Wednesday 29 July, 3pm-4pm (BST)

About the hosts

The Fresh Egg story started in 2000, and that's something that we are really proud of. The digital revolution was just getting started. Back then, we were in the midst of it, and we have continue to adapt and evolve to ride the ever changing digital wave. Inside our central Worthing office, you’ll find a collection of passionate, tenacious individuals who work side-by-side as an extension of your team - helping you navigate the crowded digital landscape to cut through the noise and earn the visibility and success you deserve. We’re so much more than your agency – Fresh Egg is your partner. Never cutting corners, always playing the long game; so, let’s play.