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Fresh Thinking Live! - Digital in a difficult market

Thu 27 Aug 2020
15:00 - 16:00

About the event

Fresh Thinking Live! - Digital in a difficult market image

How are you planning for the 2020 recession?

There is no doubt that 2020 is set to be one of the most challenging years for businesses in living memory. The global recession following the Covid-19 lockdown will be one of the deepest since the Great Depression. Analysts are predicting the UK economy may not fully recover until 2024. Is your digital marketing strategy ready? 

The seventh webinar in our Fresh Thinking Live! series draws together a panel of marketers with extensive experience of both online and offline, in-house and agency, who have successfully navigated brands through previous recessions, including the 2008 financial crisis.

  • Nate Wood, Strategy director - Fresh Egg
  • Cath Foster, Account director - Fresh Egg
  • Anna Macleod, Director of marketing and innovation - Kinleigh, Folkard & Hayward
  • Debbie Britton, Interim CMO -  Independent marketing consultancy 

Learn from their expertise on topics such as:

  • How businesses react in a recession
  • Creating a pragmatic marketing plan
  • The importance of monitoring the market
  • Understanding changing customer needs in a recession
  • The importance of brand presence and a long-term outlook
  • How to define your marketing budget when resources are tight
  • Growing market share
  • Justifying the need for innovation

Registrants will also get early access to the Fresh Egg “Digital In A Downturn” white paper. The white paper contains insight and tips for digital marketers navigating their way through possibly the most difficult time.

About the hosts

The Fresh Egg story started in 2000, and that's something that we are really proud of. The digital revolution was just getting started. Back then, we were in the midst of it, and we have continue to adapt and evolve to ride the ever changing digital wave. At Fresh Egg, you’ll find a collection of passionate, tenacious individuals who work side-by-side as an extension of your team - helping you navigate the crowded digital landscape to cut through the noise and earn the visibility and success you deserve. We’re so much more than your agency – Fresh Egg is your partner. Never cutting corners, always playing the long game; so, let’s play.