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Survive & Thrive: The psychology of branding

Wed 12 Aug 2020
13:00 - 14:00

About the event

Survive & Thrive: The psychology of branding image

Start attracting your ideal clients now while building a brand that inspires loyalty. This session, run by Jane Guest the CEO of Adaray Marketing, will explore how psychology can be used to create brands that 'act as best friends' delivering high growth in both the short and long term.

Jane founded Adaray Marketing in 2018 with clear purpose and vision, helping creating success stories for SMEs, the community and individuals by being the catalyst for positive change.

With over 20 years experience in senior level blue-chip marketing - working for global brands such as Conde Nast, The Body Shop and Tchibo - Jane's background in cognitive psychology and computing science, supported by an award-winning career in its practical application, enables her to support SMEs develop their brand through a unique PsychTech lens.

About the hosts

The Sussex Innovation Centre is a business incubator for entrepreneurs, start-ups and innovative growing companies. Offering strategic advice, a willing business support team and, for those who need it, flexible, professional office space. Our goal is to help businesses to grow quickly and sustainably during the vital early years of operation.