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How VR in Lockdown Is Helping Companies Forecast Real-World Habits

Wed 23 Sep 2020
09:30 - 11:30
Online Event

About the event

In March 2020, the way we thought about spending money changed dramatically. And once the panic settled, more long-term behaviours started to be tested. Analysts declare that the high street will never be the same again and that Covid-19 has hastened the already evident decline in the vibrancy of our High streets.. But how can we be so sure and how can engaging with data help to counteract that narrative and build a new type of experience in our town and city centres?

Even in a global lockdown, innovators have found extraordinary ways to test how and why we shop, what experiences we want and what behaviours we are drawn to – by using data science and immersive technologies to simulate real-world environments.

Join this webinar to learn more about how mobile AR and VR has helped retailers collect data on lockdown shopping habits and desires.

About the Speaker

In this presentation award-winning cognitive scientist and digital entrepreneur, Dr Alastair Goode, explains how mobile augmented and virtual reality experiences can create new data insights for retailers planning their next moves. 

Alastair is Chief Scientist from Brighton-based Gorilla In The Room, a leading immersive research technology company, who will give a presentation followed by a Q&A.


The debate is free, but pre-registration is required via and Zoom.
Funded by University of Brighton, Arts Council England and ESIF

About the hosts

This free event is for businesses, entrepreneurs and creative enterprises as part of the Wide Angle series of events for Join our member community now for exclusive and free access to data innovation resources, opportunities and events including Gatwick Airports live data stream and cash awards