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The Psychology of Experience: Gamification & Personalisation with Data

Tue 06 Oct 2020
09:30 - 11:30
Online Event

About the event

Corporations, small businesses and governments all over the world are thinking deeply about how game design and concepts and binary data can be turned into a resource to increase engagement and motivation at scale.

Is it true that the more personalised and gamified our data insights become, the more likely we are to do as we are told?

Join this free webinar to learn more about how gamification and personalisation are both becoming increasingly major tools in the art of behaviour change.


About the Speaker

Pete Jenkins is an international speaker, adviser and trainer in gamification, taking the number one spot on the “Gamification Gurus Power 100” in February 2016.

As well as being CEO of Gamification+, Pete is Entrepreneur in Residence at the University of Brighton and is a guest lecturer on gamification at King’s College London and ESCP Europe. He is Chair of Gamification Europe, an annual conference for gamification practitioners as well as being Practice Director (Gamification) at Intelestream Inc. a Chicago based Customer Relationship Management (CRM) product development and consulting firm which recently launched Splash, a gamified onboarding and goal setting app for SugarCRM.


The debate is free, but pre-registration is required.
Funded by University of Brighton, Arts Council England and ESIF

About the hosts

This free event is for businesses, entrepreneurs and creative enterprises as part of the Wide Angle series of events for Join our member community now for exclusive and free access to data innovation resources, opportunities and events including Gatwick Airports live data stream and cash awards