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West Sussex Recover & Rise #9: Google Adwords | Training

Tue 09 Feb 2021
12:00 - 13:30
Online Event

About the event

West Sussex Recover & Rise #9: Google Adwords | Training image

The West Sussex Recover & Rise 2021 program is a series of 9 FREE online workshops designed to give small businesses a robust toolkit to not only survive through another year of unpredictable times, but to thrive. 

These sessions have been put together by experts to help business owners define, communicate and market in the right way to attract and retain customers through 2021. 

From product/service definition to networking, from setting goals & KPIs to tracking success through analytics, from action planning to digital marketing, signing up to this program will give your business the structure & sales many businesses desperately need as we head into a new year.

You must be a business located within West Sussex to be eligible for this workshop.

Google Adwords Training

In our online Pay Per Click (PPC) you’ll learn why Paid Advertising is so important, how it can boost your website traffic and ultimately get you more customers. We’ll talk through search only advertising on Google’s Adwords and give you the foundation to start building great paid campaigns.

Who is this training for?

This training course is ideal for small business owners, individuals who are interested in paid advertising, or those who have a little extra budget they’d like to put towards the marketing of their website, service or product.

The PPC session was very helpful and so clear, which was great for me as I am new to digital marketing and analytics. It was quickly obvious where I was going wrong with my existing ads and not spending money per click as efficiently as I could.

- Lydie, Google Reviews.

What you will learn

  • Why PPC is so effective and how does it work?
  • What factors determine Google’s Ad rankings?
  • What to consider when writing your ads?
  • The importance of keyword research?
  • Reporting on your data and how important it is.

Course Content

  • What is PPC?
  • How the Adwords algorithm works
  • Analysing the paid landscape
  • Budgeting
  • Keyword Research
  • Tracking Conversions

This workshop is part of a nine series set of workshops for West Sussex Recover & Rise 2021.

About the hosts

Everything we do is based on evidence - Bloom is a digital agency created by a data specialist and an ecologist, who have always ensured that the power of fact is at the centre of everything. We don't just want to assume things about customers, we want to know who they are.