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Brand: West Sussex Recover and Rise SME Digital Accelerator - Free Webinar Series

Thu 07 Oct 2021
12:00 - 13:30

About the event

Brand: West Sussex Recover and Rise SME Digital Accelerator - Free Webinar Series image

This ‘Brand’ webinar is #1 of #8 in the WSCC SME Digital Accelerator Webinar Series.

Build & Develop a Brand that Resonates with Customers.

In this session, we’ll be focusing on Branding 101 - what it means to create and develop a great brand, how to set your business apart, and how to communicate your brand effectively to customers. There might be a ton of businesses that do what you do - but none of them do it your way. In such tumultuous times, creating a brand that connects to customers and promotes your values is crucial.


You might be a small business owner, have responsibility for marketing or are starting your journey into digital. This workshop is for people who are not sure how to set their small business apart from the rest and want to understand branding better.

“I came across Shake it Up randomly and I am so glad I did. As someone who is starting up with her own business I was struggling with what to prioritise and having a strategy to implement. I have a lot to work with now. I will definitely follow up with them to get more advice - I would highly recommend! Thank you guys”

- Sara Innocenzi


  • Understand why branding isn’t just a logo
  • Learn the difference between brand strategy and brand design
  • Hear how to develop brand values
  • Learn how to communicate your brand story
  • Understand how to help your team understand the brand


  • The Vision, Values, Personality, Positioning process
  • Visual branding
  • Brand communications
  • Developing a succinct brand story
  • Showing your brand internally

The West Sussex SME Digital Accelerator programme is being delivered through the partnership of West Sussex County Council and the West Sussex district and borough councils.

The business must be located within West Sussex to be eligible for these webinars.

This Autumn & Winter 2021, West Sussex County Council launches a FREE online Webinar series designed to maximise the impact and accessibility of digital technologies for West Sussex Small and Medium-sized Enterprises (SMEs).

The SME Digital Accelerator programme is a 4 part series consisting of over 25 online workshops.

Series 1: Getting Online
Series 2: Customers & Marketing
Series 3: Systems & Productivity
Series 4: Growth Expansion & New Products.

These webinar sessions have been put together by local digital experts Freedomworks, always possible, & Creative Bloom in partnership with the County Council & boroughs to help small and medium businesses utilise digital tools and gain expert knowledge and advice in how best to grow their online presence and attract and retain new customers.

These webinars will be run online and will take place at 12pm on Tuesdays & Thursdays starting on 9th September.

The SME Digital Accelerator programme is a 4 part series consisting of over 25 online workshops - to see other workshops available, visit our Eventbrite page.

About the hosts

Everything we do is based on evidence - Bloom is a digital agency created by a data specialist and an ecologist, who have always ensured that the power of fact is at the centre of everything. We don't just want to assume things about customers, we want to know who they are.