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Measuring Marketing ROI: West Sussex Recover and Rise SME Digital Accelerator - Free Webinar

Date:
Tue 26 Oct 2021
Time:
12:00 - 13:30
Location:
Online Event
Price:
Free

About the event

Measuring Marketing ROI: West Sussex Recover and Rise SME Digital Accelerator - Free Webinar image

In this session, we’ll be focusing on how to measure your marketing impact and learn how to tether your marketing to your bottom line. We will cover how to use Google Analytics to measure your website performance, map customer journies, learn customer behaviours and attributes and use that data to inform and execute your digital strategies. No more guesswork on your marketing efforts. 

Hosted by Creative Bloom's Head of Agency and Chartered Accountant Stuart Davies, with over 25 years driving commercial growth.

WHO IS THIS TRAINING FOR?

Anyone working within small to medium-sized businesses in West Sussex who are looking to improve their marketing strategy and digital skills, to better compete in the digital environment. Whether new to digital marketing, looking to improve your knowledge or become better equipped when communicating with agencies, we'll be able to help focus on the most important areas you need to keep an eye on for your business.

Before this course with Creative Bloom, I was trying to drive my marketing submarine without a Sonar, now I can properly see!

- James Wise, Earth Tourism Alliance


COURSE TAKEAWAYS:

  • Learn how to hold your digital marketing to account and tether it to your bottom line.
  • How to use FREE tools to assess your digital performance.
  • An understanding of how Google Analytics works, all the jargon and a live run-through of the interface.
  • How to audit your website performance and understand customer journies.
  • Best practice shared by over 25 years of commercial performance direction with Stu Davies, Head of Agency at Creative Bloom.

COURSE CONTENT:

  • How to measure Digital Marketing ROI
  • How to tether digital performance to your bottom line
  • Google Analytics overview
  • Google Analytics live step-through for customer journey mapping
  • Joining offline & online performance reporting

Lightbulbs have been lit

- Pete Burrlock, Lightbrothers


The West Sussex SME Digital Accelerator programme is being delivered through the partnership of West Sussex County Council and the West Sussex district and borough councils.

The business must be located within West Sussex to be eligible for these webinars.

This Autumn & Winter 2021, West Sussex County Council launches a FREE online Webinar series designed to maximise the impact and accessibility of digital technologies for West Sussex Small and Medium-sized Enterprises (SMEs).

The SME Digital Accelerator programme is a 4 part series consisting of over 25 online workshops.

Series 1: Getting Online

Series 2: Customers & Marketing

Series 3: Systems & Productivity

Series 4: Growth Expansion & New Products.

These webinar sessions have been put together by local digital experts Freedomworks, always possible, & Creative Bloom in partnership with the County Council & Boroughs to help small and medium businesses utilise digital tools and gain expert knowledge and advice in how best to grow their online presence and attract and retain new customers.

These webinars will be run online and will take place at 12pm on Tuesdays & Thursdays starting on 9th September.

The SME Digital Accelerator programme is a 4 part series consisting of over 25 online workshops - to see other workshops available take a look at out Eventbrite page.

About the hosts

Everything we do is based on evidence - Bloom is a digital agency created by a data specialist and an ecologist, who have always ensured that the power of fact is at the centre of everything. We don't just want to assume things about customers, we want to know who they are.