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Ga4 – Is the New Google Analytics Platform Ready to Support My Business?

Wed 27 Oct 2021
15:00 - 15:20
Online Event

About the event

Ga4 – Is the New Google Analytics Platform Ready to Support My Business? image

David will introduce you to the behavioural model called "COM-B". Typically used by Government teams to help with health and social behavioural change requirements, COM-B's popularity is growing and being applied in marketing environments by both brands and agencies alike. 

Understanding human behaviour is an essential part of marketing. In this bitesize session, you'll learn about this simple but effective model that can help you do that even better.

After the session, you'll understand:

  • Why behavioural insights work well in marketing
  • What process you can use to integrate them into your activity
  • The COM-B model – what it is; how to use it to learn more about your audiences and devise solutions

About the hosts

In 2012, Julian joined Fresh Egg as an SEO engineer to expand his digital horizons. Within a year he moved into the analytics and insight department where he was soon promoted into a senior position. In this role, he was able to combine the knowledge gained from his business degree with his passion for measurement and performance optimisation and really make an impact on the websites he worked with. In 2014, he was promoted to head up our analytics and insight team and after a short break away from Fresh Egg in 2020, he returned to the agency in September 2021 as a Strategy Director.