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Date Event Location
Wednesday, 03 July

BIMA South | Brighton: The Future of Content

Join BIMA South in Brighton on Wednesday 3rd July for our Breakfast Briefing at Pragmatic Agency.

Holly Hall, MD of BIMA will welcome our guest speakers:

Gina Roughan, Director of Content Services for award winning customer experience digital agency Zone, a Cognizant Digital Business

Tom Hall, Founder (and Brother) at creative content agency Contented Brothers and

David Lockie, Founder and CEO of Pragmatic, a 50 person digital agency based in Brighton.

Our speakers will be giving short 10-15 minute presentations on ‘The Future of Content: tackling audience fragmentation' followed by questions from the audience and discussion hosted by Holly Hall, BIMA.

Gina will be looking at how audiences & channels in today’s digital world do not require more content/more noise; just better targeted, more nuanced versions of content, to meet specific audience needs as part of a premium customer experience’.

Gina leads the content services practice across Zone, working with B2C, B2B and non-profit clients to define effective content strategies, quality guidelines, optimisation and measurement frameworks and effective onshore and offshore production processes, all in the name of effective multi-channel CX.

Tom's focus will be challenging (and complimenting) some of Gina's views around content production, but will also be exploring the benefits of producing a high quantity of content and talking from his experience in working on international content production projects.

After an (unfinished) PhD on tudor dietary guides Tom was co-founder of t5m, an online television network that produced 100s of hours of celebrity and event focused branded content. At Contented Brothers his work with clients centres on content strategy, maintaining a focus on the creation of effective and purposeful content.

David will be focusing on future of content, and how brands can measure, drive and monetise their content strategy.

David is the founder and CEO of Pragmatic, a 50 person digital agency based in Brighton, offering strategy & consultancy, branding & design and development services to clients such as Sage, Bacardi, DPD, ITV and The Economist. avid is also the co-chair of BIMA Blockchain Council and also heads up Pragmatic's sister brand and blockchain focused agency Dcent.

Huge thanks to Pragmatic Agency for hosting this BIMA event. Further speakers will be announced soon.

Get your ticket now!

This event is free to BIMA members, £5 to non-members. We would love you to join us! If you have any questions, please get in touch with jan@bima.co.uk
 
Cost:  5
Time: 08:30-10:00
Full details
Pragmatic
Chandos House 2nd Floor, 26 North Street
Brighton
Wednesday, 10 July

CoDes meetup — where content and design come together

Want your content and design to make better user experiences?

Of course you do. That’s why you want to understand more about how language, tone, and accessibility can elevate your interactions. Our speakers are giants in the world of content strategy, design and delivery.

You’ll also get hands-on with some content design in our mini-workshops.

In between there'll be plenty of time to meet and chat to other content, UX and design professionals over drinks and nibbles.

All that for less than a vodka Martini. What’re you waiting for?

Four facets of a brilliant brand voice - Lauren Pope

If your voice guidelines are just six adjectives in the brand book you're not alone, but you're missing a big opportunity. Lauren's talk will explain how understanding the four facets of a brand voice can help you find an authentic one of your own, and use it to elevate your comms and enhance your user experience.

About Lauren:

Lauren is a freelance content strategy and digital transformation consultant, working with organisations to make the world a better, fairer, more beautiful place. She’s been working in content since way back in 2007 with some of the world’s biggest brands, including adidas, American Express, Microsoft and Tetra Pak. She lives in Brighton, loves the Downs, the sea, dystopian fiction and bold lipstick.

Readability Guidelines: a content style guide for inclusive design - Lizzie Bruce

Lizzie will talk about Sarah Richards' mission to create a universal style guide for content based on usability evidence gathered and discussed by global collaborators. Leading the project since Beta, Lizzie will provide an insight into running a successful collaborative content project remotely, and share the key content usability findings.

About Lizzie:

Lizzie is a consultant at Content Design London, where she's leading on the Readability Guidelines project for Sarah Richards, and helping with some exciting other things. Lizzie has worked in user-centred digital content design and strategy for 16 years in public, private and charity sector. She's passionate about inclusive design, user-friendly microcopy, tea and cats.

Conversational design workshop

Rachel McConnell and Dominic Warren will teach you how to approach page or UI design through a conversational lens.

With this simple technique, you'll be able to identify a logical structure and flow for content, identify interactions and potential blind spots, and create a much more human-centred online journey.
 
Cost:  5.75
Time: 18:30-21:00
Full details
The Auditorium
68 Middle Street
Brighton
Wednesday, 17 July

Pure360 Presents...The Curiosity Club in Brighton

It's time to say goodbye to marketing as we know it.

To be honest, we're fed up with the lack of creativity in digital marketing. We see too many examples of it in our inboxes every day - the same messages, the same imagery, the same approach.

STOP!

Step away from the day job and open your mind at our fun and unique event: The Curiosity Club. We're serving up funky cocktails, great food and diverse content that will awaken your senses and evoke your creativity.

Taking place in one of Brighton's most iconic nightspots, enjoy great food, inspirational talks and sparkling entertainment designed to intrigue and delight.


The line-up:

- Yifei Chai, Creative Director at Unit 9.

Focused on innovation, creative thinking and any type of experiential execution that can trigger human emotions, Yifei discusses the idea of emotion alchemy; a healthy mixture of AI and emotional intelligence to trigger, explore and understand our emotional connections with technology and each other.

- Andrea Moccia, Producer at Secret Cinema.

Andrea Moccia has delivered a series of unparalleled immersive experiences in his time as senior producer for Secret Cinema and proved himself as a pivotal figure in the experiential space. He explores building human connections through shared experiences and takes us through the journey of Secret Cinema.

- Griffin & Jones

What's the connection between marketing and talking to the dead? Find out as we round off the evening with a bewildering seance with a twist from the award-winning duo, Griffin and Jones.

Who should come:

- All marketers that want to shake things up!
- Business leaders of SMEs that want their brand to stand out

What do you get with your ticket:

- Free drinks
- Free food
- Amazing content and entertainment
- A great night out in Brighton at one of the city's most popular entertainment venues.
 

Time: 18:00-23:30
Full details
Proud Cabaret Brighton
83 St George's Road
Brighton
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