Email Marketing Manager - The Student Room Group

Brighton and Hove

Closing date: 28/03/2019

WHO ARE WE?
The Student Room Group (TSR) is the largest, most useful and best-loved online student community there is. Millions of students turn to us first for advice, info and support on work, learning and life’s ups and downs. And that means we’re uniquely privileged to connect educators, employers and consumer brands to switched-on young people actively seeking out answers and meaningful connections.

Job Description:

WHAT DOES A CRM MARKETING CLOUD MANAGER AT TSR DO?
Working within our Marketing team, you will be responsible for managing the successful development and performance of the Student Room Group Salesforce Marketing Cloud automated journey strategy.

This is an ideal opportunity for a Sales Force Marketing Cloud expert, who can effectively create and manage automated email campaigns as well as drive consistent improvements by working closely with the CRM Manager to ensure email comms are aligned and working towards a common goal.

KEY ROLE RESPONSIBILITIES

  • Experience building automation email journeys in Salesforce Marketing Cloud, ExacTartget or similar.
  • Optimisation of existing CRM programs, scoping of new CRM programs and idea generation.
  • Daily, weekly and monthly reporting to ensure results are meeting company and personal KPI’s.
  • Identifying new opportunities across B2C and B2B
  • Analyse results and make insight based decisions.
  • Effective and creative database segmentation and implementation to drive engagement
  • Progression of email CRM strategy across TSR with a focus on introducing best practice and driving results.
  • Management of all triggered CRM programmes throughout the student lifecycle to maximise the performance of company KPIs, including opted-in database growth, data collection and active users.
  • Drive regular improvements by defining a testing roadmap across manual and automated campaigns.
  • Building strong relationships with other central teams, in particular, the Community Team, B2B Marketing and Ad Operations.
  • General email marketing campaign support.
 
Skills Range:

THIS WILL SUIT SOMEONE WHO HAS:

  • In-depth experience using Salesforce Marketing Cloud (highly desirable) 
  • Used to scoping and executing automated email campaigns
  • Experience in building email campaigns
  • Built, tested and executed complex user journeys
  • worked with complex user segmentation
  • Experience producing highly personalized email campaigns using dynamic content and AMPscript.


THIS OPPORTUNITY WILL SUIT SOMEONE WHO IS:

  • Analytical in their approach
  • A creative thinker
  • Strategic
  • Skilled at understanding user behaviour
  • Comfortable working under pressure
  • Able to pull out actionable insights from reporting
  • Able to take on large workloads and prioritise accordingly
  • A supportive team player
  • Experienced in taking a test and learn approach
 
Key Area: Marketing/PR 13-1161.00Marketing/PR
Salary: Dependent on Experience
Attendance: Full-Time
 
Additional Information:

We have lots of other great perks here at TSR to make you feel part of the team! This includes-


Competitive salary
25 days holiday per year, plus bank holidays and your birthday day off
Group Life insurance
Generous pension scheme
Private healthcare
Childcare vouchers
Ride to Work Scheme
Plus other things like beers on a friday, social and charity events, company away days, plenty of tea, coffee and fruit, plus our unique central Brighton office has loads of character that includes a bar, Xbox and table tennis table.

 
 

No agencies please

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