Marketing Leader / Aspiring CMO - Signoi

Brighton and Hove

Closing date: 05/08/2019

Signoi is a tech start-up developing a new analytics-driven insight and foresight platform for decoding both implicit and explicit meaning from unstructured data in an intuitively human way. Our unique platform brings meaning from muddle and signal from noise – at speed and scale.

Job Description:

Signoi has an immediate vacancy for a Marketing Leader. This is an opportunity to join a dynamic company at an early stage with a unique market position poised for rapid expansion in the UK and internationally. The career opportunity is to fast track to CMO as the company grows.

Skills Range:

As our Marketing Leader, you will:

  • Develop and implement the brand strategy - including a significant focus on market development
  • Develop the product marketing and communication strategies for the Cultural Weather Reports and for the Signoi SaaS platform
  • Implement the marketing and communication strategies - including in-bound leads campaigns - leveraging the full suite of techniques from events, to PR and digital marketing (SEO, PPC, re-targeting, content marketing, influencer marketing, social media optimisation and marketing, email marketing, podcasts)
  • Take a highly data-led approach to tracking and optimising campaign impact
  • Drive usage of CRM and lead management tools (e.g. Hubspot)
  • Working closely with the sales team; define and agree targets e.g. marketing qualified leads/sales accepted leads, enabling sales to meet their commercial objectives
  • Guide the day-to-day activities of the marketing team (insourced/outsourced)
Person Specification:

You should have an entrepreneurial and flexible mindset. Signoi has a demanding product roadmap; the career opportunity is significant, and we want someone to work closely with the founding team and put their own stamp on what we’re doing.

Signoi is - and will continue to build - an equal, diverse team. We are also acutely aware of the ethical dimensions of our work; from the data we source, to the platform we build, to the analysis we deliver.

Key Area: Marketing/PR Marketing/PR
Salary: 50,000+ depending on experience
Attendance: Full-Time
Additional Information:

What we offer:
• Work directly with some of the largest companies and most innovative agencies in the world.
• Make a direct impact on the success of a fast-growing product within a small team.
• Time to create and develop your own ideas.
• An outstanding compensation package which includes flexible working hours, private medical insurance, pension plan, casual dog-friendly work environment, early Friday finish for team stuff, and ad hoc boat drinks*.



* It's a thing...


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