Experienced Digital Marketer - IRIS Connect

Brighton and Hove

Closing date: 10/10/2019

IRIS Connect is the market-leader in video-based professional development and is a proven partner to thousands of schools around the world. With a strong brand in education and a teacher-friendly, learner-centred approach; innovation and research are at the forefront of what we do.

Job Description:

 

In this role, you’ll get the chance to make a measurable impact on our digital marketing. We’re looking for someone who is interested in working on an in-house brand, who has experience in SEO and paid channels and is enthusiastic about driving digital performance forwards by increasing brand visibility and conversions across our site.

This will require a strategic thinker, with strong data analysis skills and a keen focus on improving outcomes. You’ll be working with a small team of passionate marketers and will be expected to help drive our digital strategy forward.

 

Key responsibilities include:

● Measuring, analysing and reporting on digital performance across multiple channels with a results-focused approach
● Driving our digital marketing strategy, as well as gaining input and buy-in from key stakeholders
● Implementing integrated digital campaigns to increase site traffic. Including keyword research, tracking parameters and paid advertising
● Improving the conversion paths of our website to increase engagement, lead generation and goal completions
● Processing and tracking inbound leads and liaising with our telemarketing team to maximise conversion rates
● Managing and maintaining our website and ensuring it reflects our brand and current products
● Optimising our automated email workflows in Hubspot and ensuring our website visitors are being nurtured

 

 
Skills Range:

 

Essential

● At least 3 years experience in a similar digital marketing role
● Strong analytical skills and a data-driven approach
● Experience with Google Analytics, Tag Manager and Search Console
● Basic HTML coding skills, experience in editing HTML and creating landing pages
● An understanding of working with a WordPress website
● Solid experience in SEO, paid advertising and conversion rate optimisation
● Experience managing platforms such as Semrush, Adwords and Microsoft Bing

 

Desired 

● Digital marketing degree or similar qualification
● Experience of using Hubspot or similar inbound automation platforms
● Ability to write strong copy for digital channels
● Design skills or basic use of Adobe Creative suite, e.g. photoshop and InDesign

 
Person Specification:

 

Inquisitive, analytical and data-driven - you’ll need to have a good understanding of digital performance and how to drive it to increase traffic and conversions across our site

Able to prioritise and split your focus - this is a broad role, you’ll have to ensure you are focusing on the important stuff, whilst making sure the day-to-day tasks get done


Someone who drives change and thrives on it - you’ll need to be adaptable, flexible and proactive in your learning to help us continue to grow


A confident decision maker - you’ll need to engage with directors, managers and other stakeholders, synthesize input and make solid decisions based on desired outcomes


A team player who can also go it alone - we’re a collaborative team, so you’ll need to be willing to support others to develop digital skills, help out when required and also be able to stand on your own two feet

 
Key Area: Marketing/PR Marketing/PR
Attendance: Full-Time
 
Additional Information:

IRIS Connect is the market-leader in video-based professional development and is a proven partner to thousands of schools around the world. With a strong brand in education and a teacher-friendly, learner-centred approach; innovation and research are at the forefront of what we do.


Due to our growing customer base, expansion of our community around the world (27 countries currently) and a keen interest in other markets, now is an exciting time to join the team.
The fast-paced nature of our growing company is balanced by a supportive, reflective and collaborative culture.

 

Office perks

● Located a stone’s throw from Hove Station
● Finish early Friday with beers
● Spin the Birthday Wheel of Fortune
● Office dogs
● Profit share scheme
● 25 days annual leave plus bank holidays

 
 

No agencies please

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