How to Become a Marketing Analyst

08 Sep 2020

08 Sep 2020

How to Become a Marketing Analyst

Jobs in marketing are popular. They are creative, ever-evolving, and always necessary. More people are starting their own businesses, breaking away from traditional employment, and marketing is a crucial ingredient to their success. With industries struggling and many traditional jobs becoming obsolete, marketing is ever-present, and it’s hard to imagine a world where this vital role doesn’t exist. Marketers give other people a chance to do what they love, and so will always be in demand. 

If there is a crucial role within a marketing team, it’s the analyst. Marketing Analysts, or Marketing Research Analysts, are the people that study the data and research to determine what works and what doesn’t. They help companies decide what products and services to take forward, and which price points to offer. If this sounds like your ideal role, read this marketing analyst job description to find out more. 

What is a Marketing Analyst? 

Typically, a Marketing Analyst works as part of a larger marketing team. It’s one of the most in-demand careers in the marketing sector as analysis is always a crucial element of any campaign. Without it, companies will never know what works and what doesn’t. Market research means nothing without taking the time to analyse and make sense of the data.

A Marketing Analyst will review the numbers, and then essentially translate them, giving the rest of the team, or the company, the chance to make an informed decision about which products to offer, which campaigns to take forward, and even how much they should be charging. 

What does a Marketing Analyst do? 

If you are interested in a Marketing Analyst job, first, you might want to know a little more about what your days would look like. 

Daily tasks might include:

  • Researching markets, gathering sales data, and compiling reports to brief the marketing manager
  • Using smart tools to monitor customers and identify potential new customers
  • Designing and completing surveys
  • Studying demographics to identify target markets and current trends
  • In-depth studies of buying habits
  • Comparative research
  • Accessing the outcomes of campaigns and compiling reports
  • Presenting data using graphs, charts, and other visuals

Digital Marketing Analyst jobs give you a chance to be a puzzle solver. You’ll spend your days collecting data. You’ll then take time to spot patterns, before using all of this knowledge to solve problems and translating the data for your client or marketing manager, giving them the information that they need to make decisions. There’s more than one way to solve your puzzles and translate the information, meaning that your job can be varied and exciting.  

Marketing Analyst Duties and Responsibilities 

The core Marketing Analyst duties tend to be similar in most companies and often revolve around data and information gathering, detailed analysis, reporting, and forecasting. Common tasks for a Marketing Analyst might include:

  • Gathering information about buyer trends
  • Looking at competitors campaigns and the results
  • Analysing competitors trends, markets, and commonalities
  • Communicating with outside sources to gather further information on current market trends, both home and abroad
  • Compiling feedback and reports
  • Analysing social media and web analytics
  • Studying target markets
  • Assisting the sales and marketing teams
  • Studying sales volume
  • Compiling reports on customer experience 
  • Preparing quarterly and annual reports
  • Collecting other business intelligence data

Becoming a Marketing Analyst  

If all of this sounds appealing, you might be wondering how to become a marketing analyst? You’ll need the relevant qualifications and experience, as well as some key skills, to get started. 

Marketing Analyst Skills & Qualifications 


Most employers will look for a Marketing Analyst with a minimum of a degree in either marketing, statistics, business management, maths, computer science, or economics. 

Skills and Experience 

Applicants will often be considered if they have experience in marketing, or if they have proven critical thinking skills. 

Other preferable skills include:

  • Excellent communication
  • Analytical thinking and problem-solving
  • Attention to detail
  • Knowledge of Excel
  • Strong presentation skills
  • An interest in studying habits and spotting patterns

How much can a Digital Marketing Analyst earn? 

A Marketing Analyst's salary can vary depending on skills and experience. But the UK Marketing Analyst salary typically starts at around £25000. With experience, relevant training, and hard work, this could grow beyond £30000 for an analyst with a proven record. 

The career path for a Marketing Analyst 

A Marketing Analyst can be a great role to take if you are interested in one day becoming a Marketing Manager (£40000) or even one day a Marketing Director, who could expect to earn up to £70k per year. You could also use your skills to move into any role where problem-solving, analysis and critical thinking were considered essential skills. 

Find your next Marketing Analyst job in Brighton & Sussex

If you’re looking for a Marketing Analyst job, or any other digital marketing role in Sussex or Brighton, take a look at the latest roles on our Jobs site.

You can also find tips for helping you find your next job over on our blog below: