Becoming a Digital Marketing Executive: Everything You Need to Know

08 Sep 2020

08 Sep 2020

Becoming a Digital Marketing Executive: Everything You Need To Know

Digital marketing is perhaps one of the fastest-growing industries out there. Ten years ago, digital marketing barely existed. Now, everyone from local business owners, freelancers, and bloggers to giant multinational corporations are trying to market their companies online, using the latest in digital market strategies to help them get seen online. 

The rapidly increasing use of the internet and the evolution of how we use it means that online strategies are more important than ever. We often find that the businesses without a substantial online presence are the ones that struggle to grow or even survive, while those that make the most of online advertising and grow a large presence thrive. 

But, this evolution makes it difficult for companies to manage alone. Social media is changing all of the time, and consumers are finding new ways for the internet to make their lives easier. This typically means that the role of a digital marketing executive is a crucial one. 

What is a Digital Marketing Executive?

So, what is a Digital Marketing Executive? Are they just a marketer that focuses online? Well, in short, yes. But, there’s a bit more to it than that. 

A Digital Marketing Executive is a Marketing Manager who focuses on digital marketing methods. As more and more companies come to rely on their online presence to grow, opportunities for Junior Digital Marketing Executives grow. So, what does a digital marketing executive do day-to-day?

The duties and responsibilities of a Digital Marketing Executive

Specialist digital marketing roles are on the increase. Industries, including sales, healthcare, education, hospitality, manufacture and production, tech, and energy, are seeking talented digital marketing professions to help them move forward with cutting edge marketing techniques. Methods vary from industry to industry and often depend on specific target markets. But, some of the duties and responsibilities of a Digital Marketing Executive include:

  • Staying up to date with new digital techniques, social media platforms, and other tools.
  • Working with sales teams to market digital products and services.
  • Working on global campaigns and communicating with teams across the world.
  • Writing web content and keeping sites updated.
  • Managing social media feeds and scheduling posts.
  • Analysing social media and web analytics and compiling reports.
  • A/B testing and decision making.
  • Working with software developers.
  • Implementing and maintaining SEO.
  • Working with graphic designers and web designers on branding and strategy.
  • Updating online profiles and photos.
  • Writing copy for and scheduling email campaigns.
  • Working with offline marketing teams, printers, and designers to ensure offline campaigns complement online strategy.
  • Attending product launches and networking events.

Digital marketing experts work with a variety of products, such as:

  • Marketing a physical product: Marketing campaigns, including content marketing, online videos, infographics, influencer marketing and social media adverts, to sell a specific product. 
  • Marketing a digital product: Digital products or services, such as apps, online subscriptions, or downloads, can be marketed both on and offline by digital marketing teams. 
  • Marketing a company: Many businesses hire digital marketers to help them to grow an online presence for their business as a whole, instead of, or as well as focusing on specific products and services. 

How to become a Digital Marketing Executive 

The role of a Digital Marketing Executive is exciting, rewarding, ever-changing, and massively in demand. So, if the digital marketing executive job description is appealing, here are some of the things that you may need to get a job in this growing field. 


Digital marketing is still a relatively new profession. So quite often employers won’t be looking for specific qualifications, which is great news if you are looking for an interesting new career. 

A degree in traditional marketing could help but isn’t essential. Employers may look for an all-round education, including maths, English, and Humanities subjects. 

Skills and experience

If you are looking for a job as a Junior Digital Marketing Executive, it’s often your skills and experience that employers will value over your formal education and qualifications. Some of the skills that could help you include:

  • Communication
  • Good writing skills
  • Knowledge of and confidence using social media 
  • A willingness to learn new skills
  • An interest in the future of digital products and services
  • Creativity
  • An appreciation of good online marketing campaigns
  • Web development
  • Video and photo editing
  • Graphic design skills 
  • The ability to explain software to others

What does a Digital Marketing Executive earn?

The average digital marketing salary is around £25k. A Junior Digital Marketing Executive may earn about £18k. But, with experience, a more senior digital marketer could earn something in line with a marketing manager, which can be up to £40k. 

Digital Marketing Executive career path

A keen junior digital marketing professional with an interest in the future of digital and a willingness to learn new methods and take informed risks with their campaigns can rise to a more senior role, eventually rising to be a Digital Marketing Manager. 


Find your next Marketing Executive job in Brighton & Sussex

If you’re looking for a Marketing Executive job, or any other digital marketing role in Sussex or Brighton, take a look at the latest roles on our Jobs site.

You can also find tips for helping you find your next job over on our blog below: