What is a Digital Marketing Assistant & What Do They Do?
If you’re looking for a Digital Marketing Assistant role, chances are, you’re just getting started in the industry.
You might be wondering what exactly a Digital Marketing Assistant is, what you would typically be required to do within the role, the skills and experience you’d need, the options you’d have in terms of career path and the average salary that you could earn.
In that case, you’ve come to the right place. In this post, we’ll be covering everything you need to know about a Digital Marketing Assistants Job so let’s jump right in.
What is a Digital Marketing Assistant?
So, first thing's first, what is a Digital Marketing Assistant?
A Digital Marketing Assistant is typically a junior level or entry-level digital marketer who would assist the Digital Marketing Manager or the wider marketing team with the overall digital marketing strategy of the business.
Aside from an internship, it will typically be someone’s first step into digital marketing and as the role is one that is diverse, it can open up opportunities for a career in many different paths. From content marketing, social media, paid advertising to working your way up in a more generalist marketing role and more, the options are plenty.
It’s worth noting that the role can quite often be very similar to other advertised roles, such as Digital Marketing Executive (in some cases), Junior Digital Marketing Assistant and Digital Marketing Apprentice. It all depends on the business, their structure and way of working.
What does a Digital Marketing Assistant do?
A Digital Marketing Assistant’s role is exciting as it can vary from role to role and cover a broad range of duties.
In a fast-paced environment, a Digital Marketing Assistant would usually provide help and support across all digital marketing channels, as well as providing administrative assistance as and when required.
In a supporting role, they’d be measured on the overall success of implementing the marketing strategy and this would include:
- Generation of leads for the business
- Improving the businesses website traffic
- Generating brand awareness online
- Improving the brands reputation
But what about the role on a daily basis? What are some of the typical jobs or duties of a Digital Marketing Assistant? What would a typical Digital Marketing Assistant job description look like?
Well, in terms of the day to day, here are some of the typical jobs a Digital Marketing Assistant would undertake.
Typical Digital Marketing Assistant Job Description
- Support the Digital Marketing Manager with implementing the digital marketing strategy
- Writing blog posts and creating content for the businesses blog
- Creating and uploading content for the businesses website
- Creating social media schedules and posting and engaging on social profiles to drive awareness
- Create and assist with email marketing campaigns
- Undertaking administrative tasks across the business
- Keeping up-to-date with current digital trends and suggesting new ideas to enhance the digital strategy of the organisation
- Maintain and update the businesses Customer Relationship Management (CRM) system
- Report to senior management on the outcome of digital marketing campaigns
- Support, implement and optimise the businesses paid media advertising campaigns
What skills and experience do you need as a Digital Marketing Assistant?
Digital Marketing Assistant Experience
As with most digital marketing jobs, you might be expected to have a bachelor's degree in marketing or a related subject, although it’s not always absolutely necessary.
If you’re interested in studying at University in Sussex and Brighton, you might want to have a look at the following courses:
- Marketing Management BSc (Hons) at the University of Brighton
- Marketing Undergraduate courses at the University of Sussex
- BA (Hons) Marketing at the University of Chichester
If you’re someone without a degree or aren’t interested in going to University, an internship or gaining experience with online courses and certifications can be a great way to get your foot in the door and gain experience.
If you’re just getting started in digital marketing, some of those that you might want to consider are:
- Google Digital Garage - Fundamentals of Digital Marketing
- Google Analytics Academy - Google Analytics for Beginners
- Google Ads Search Certification
- Google SEO Starter Guide
Digital Marketing Assistant Skills
But aside from a degree, online courses or gaining experience working within a digital marketing environment, what skills and experience do you need as a Digital Marketing Assistant?
Well, here are some of the most common skills that businesses look for when hiring:
- Excellent communication skills, both written and verbally with attention to detail
- Good copywriting and editing skills
- Good interpersonal skills
- Good understanding and knowledge of digital marketing tools and programmes
- Being well organised, able to multitask and meet tight deadlines
- Excellent IT skills and proficiency in computer programmes such as Microsoft Word, Excel & Powerpoint
- Being analytical - with experience of analytical tools such as Google Analytics
- The ability to work both independently and as part of a wider team
How much does the average Digital Marketing Assistant earn?
The typical salary for a Digital Marketing Assistant in the UK can range from around £17k per year up to around £26k although this can often be slightly higher depending on the business, your experience and the responsibilities that you’d be undertaking within the role.
The average salary for a Digital Marketing Assistant is around the £20k mark.
What is the typical Digital Marketing Assistant career?
Well, the short answer is that there isn’t just one route that you can take.
In fact, there are many different paths that someone working within digital marketing can take and as a Digital Marketing Assistant, the door is wide open.
You could take a more generalist career path for example and go down the Digital Marketing Manager/Head of Digital route. That career path could look something like this:
Internship > Digital Marketing Assistant/Executive > Senior Digital Marketing Assistant/Executive > Digital Marketing Manager > Head of Digital Marketing > Director of Digital Marketing/Digital Marketing Director
Alternatively, you’d have the chance to gain experience and learn about more specialist areas of digital marketing, from social media and content marketing to technical SEO and paid media and decide which path you want to go down.
For example, if you chose to go down the SEO path, your career could look like this:
Internship > Digital Marketing Assistant > SEO Executive > SEO Manager > Head of SEO > SEO Director
Or for a career in social media you could follow the following path:
Internship > Digital Marketing Assistant > Social Media Executive > Social Media Manager > Head of Social > Social Media Director
It’ll be up to you to gain experience across the marketing team and to work out the areas that interest you most, where your skills lie and what you feel passionate about.
One thing's for sure, you’ll have many options to create your own path in the digital marketing industry.
Find your next Digital Marketing Assistant Role in Brighton & Sussex
If you’re looking for a Digital Marketing Assistant role, or indeed any other digital marketing role in Sussex or Brighton, you can find out what we’ve currently got advertised on our jobs board here.
You can also find tips for helping you find your next job over on our blog below: