Digital Marketing Campaign Manager

Plan, develop and deliver campaigns, initiatives and materials that support the digital acquisition marketing plan:

  • Ensure all activities undertaken adhere to our relevant policies and procedures, are within our risk ‘appetite’ and are approved according to the appropriate compliance procedures
  • Support where relevant our project and change programme
  • Ensure appropriate tracking and management is in place to enable us to collate, analyse and interpret appropriate and relevant digital campaign and web management information
  • Work with colleagues and specialist colleagues to ensure we have appropriate MI and environmental scanning in place to develop effective and efficient digital marketing activity
  • Ensure appropriate briefs, forecasts, reviews, etc are in place to demonstrate ROI for digital campaigns, content or functional builds on our web estate
  • Work alongside colleagues to continually benchmark our digital activities and seek out new ways to differentiate and improve the initiatives we undertake
  • Work within our appropriate risk and compliance framework and demonstrate the key behaviours of a professional, supportive and engaging marketing function

The successful candidate should be able to demonstrate the following:

  • Experience of working with digital and creative agencies providing appropriate briefing, management and creative evaluation
  • IT skills – excellent working knowledge of digital marketing advert platforms, Adobe Analytics, CMS and Microsoft Office
  • Experience of executing and optimising paid social campaigns and associated community management
  • Experience of working in a marketing function or digital creative agency
  • Numerate and analytical
  • Good with people and an ability to clearly and confidently communicate and influence with key stakeholders
  • Ability to manage multiple projects to tight timescales- Good organisational and project management skills
  • Able to adapt to and work with change, in a fast growing division and marketing function
  • Excellent attention to detail and strong written and verbal English
  • Experience of working in a marketing function or digital creative agency
  • Preferably some experience of working within a UK financial services organisation or working on UK financial services clients

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