We’re BrightLocal, a Brighton-based Software-as-a-Service (SaaS) company that helps local businesses improve their SEO and online marketing performance. Since the company was formed in 2009, we’ve been growing consistently, year-on-year, and today our products are used by over 5,000 businesses and agencies around the world.
Whenever we ask our customers how we can add more value, one of the most common answers we hear is “education”.
Education on how to master our products to achieve their goals.
Education on how to become an expert in local marketing.
Education on how to win new clients and grow their agencies.
This is where you come in.
We’re looking for a marketer with exceptional writing abilities to own our educational content marketing strategy. Big plans are already in place; we hope you can make it a reality.
What you’ll be doing:
Devising and launching the Brightlocal Academy – an online training platform that prospects and customers will use to become experts in local marketing and master our products.
Creating educational articles for the BrightLocal Academy – firstly by drawing from the knowledge within the business, and eventually by building up your own expertise in local marketing.
Collaborating with industry experts to create content that covers advanced local marketing tactics.
Experimenting with different content formats, such as video and online quizzes, to help us find creative ways to engage and educate our customers.
Measuring the ongoing impact of educational content to understand what’s popular and what’s helping drive product adoption.
Our vision to make the BrightLocal Academy the go-to place for anyone looking to learn about local marketing. This is an amazing opportunity for an ambitious marketer who is looking for real ownership in an exciting tech company where they can make a significant impact and do career-defining work.
Skills and experience we’d like:
- 3+ years of customer, content or product marketing experience
- Exceptional content writing skills
- Strong project management skills
- Good knowledge of SEO
- Experience writing educational content and product how-to guides
Bonus skills and experiences:
- Knowledge of local SEO
- Experience building an online training platform
- Experience working in a SaaS business
- Video production and editing experience
Fearlessly proactive: You get stuff done and aren’t afraid to take a risk or make a mistake along the way.
A fast learner: You pick up new skills quickly and relish learning on the job.
Creative: You’re able to come up with creative solutions on the fly.
Personable: You’re comfortable talking to new people and can quickly build rapport with different personality types.
A finisher: You’re full of great ideas, but you’re most satisfied when seeing things through to completion.