Paid Media Manager

Overview 

Anything is Possible. We believe this so much, we made it our brand. 

aip is a media buying & marketing agency that specialises in data-driven, integrated communications, media planning across all digital and offline channels, and end-to-end creative services. Using proprietary audience planning technology aligned with business goals, aip develops bespoke integrated media solutions for the world’s brightest brands. 

The truth about digital marketing is, focusing on media channels, CPMs, cookies, or impressions is a mistake made far too often. It leads to high-frequency, low-quality and low-impact campaigns that annoy people and are quickly forgotten. 

Agencies and advertisers need to respect people's time and understand the value of their attention. Today’s campaigns have to be more empathetic and emotionally engaging than ever before to gain valuable attention. What's more, they need to create and sustain long-lasting consumer relationships that drive tangible business outcomes. 

We think it's time for something different. And we think different is better. 

Founded in 2017 and led by Mark and Sam, aip creates better brand and consumer connections to make advertising more enjoyable, engaging, and effective. The business is built on five pillars helping us transform the agency world for the better. 

1) Transparency - Nothing is hidden because we are proud of the value we bring to our client partnerships. 

2) Connect & automate - We get excited when we can connect and automate things: When we move time from tasks that generate minimum value into tasks that generate lots of value. 

3) Frictionless - Working with us is easy. In fact, we are the easiest partner our clients have ever worked with. 

4) Smarter - Working with us helps our clients to work smarter. Working for us, helps you to become smarter. 

5) Agility - Flexible working & diverse talent delivers better performance. People who think differently help us deliver better solutions.

 

The Role 

Working at Anything is Possible should be a life-changing experience. Bold words we know, but that's why we set up the business. Agency life doesn't have to be overworked and underpaid. It should be about working on great projects, with great benefits and a healthy work-life balance. 

We believe anything is possible and need people to help us achieve it. Working alongside the aip co-founders and wider team, you will be intrinsic to the success of our agency. 

You will help us to delight our clients with innovative and creative solutions that cover our three business areas: media, creative & knowledge. With your help, we will grow the business and win new clients. We will win awards and challenge the media industry to be better.

On a daily basis, you’ll be responsible for the smooth running of client campaigns. You will have the autonomy to proactively build strong working relationships with internal and external contacts whilst ensuring all your accounts meet minimum best practice standards.


Media

You will contribute to the strategy & planning across our digital media client portfolio to meet and exceed their expectations, and lead the digital programme of work on your clients

As part of a team, you will deliver integrated media solutions that push the boundaries of our industry.

You will be responsible for the core channel executions within campaigns and aip product development & innovation in these areas. These channels include (but are not limited to) paid search, shopping, paid social, online display, video and audio advertising.


Connectivity and Automation 

As a core pillar of our business, we expect you to help us to connect and automate everything we can.

Within your role as a media expert, we want you to input to the development of bespoke tools that can help our business innovate, grow and differentiate from the competition.

You deliver client solutions that maximise impact and minimize low-value effort. You will have full support of our tech team and we expect you to develop our automated capabilities through identifying opportunities for automation and liaising with our automation team. 

Finally, as part of a team, we want you to develop your skills in emerging technologies and help shape our product capabilities. 


Knowledge 

As part of our Smarter Pillar, our knowledge capabilities need to be second to none. As a core part of our team, you will work on and undertake bespoke research projects for clients and the agency.

You will help us to develop and deliver training programmes for all of our clients.


Duties & Responsibilities

Your daily responsibilities will include:

  • Leading digital activity for client accounts.

  • Creating and developing client digital media strategies and planning supporting activity.

  • Create, manage and optimise campaigns across paid search, shopping, paid social, programmatic & display, digital video and audio channels.

  • Perform competitive analysis and identify opportunities to increase share.

  • Use various 3rd party (such as SEMrush, Google Ad Planner and Similarweb) and aip (such as aipaware, aipinsignts & Ad Monitor) tools and platforms to support these activities.

  • Analyse data to determine the effectiveness of digital media activity on channel and wider campaign performance.

  • Monitor performance and track digital media KPIs against benchmarks and targets.

  • Follow digital media trends and news and stay up-to-date with new developments and practices.

  • Communicating with clients to provide updates on the status of their campaigns and make suggestions to increase effectiveness when necessary.

  • Write report insights to scrutinise digital media performance and its contribution to client campaigns.

  • Work with other media team members and Strategy & Planning Partners to align & integrate digital media activity with other media channels and client marketing objectives.

 

Digital Account Manager: Behaviours for success

We all share Possiblist behaviours. 

An optimist looks at a glance and says it is half full.
A  pessimist looks at a glass and says it is half empty.

A Possiblist looks at the glass - and fills it up.

Working with the wider aip team there are some core behaviours that will help you succeed within the role: 

  • You should be inquisitive and have the confidence/fearlessness to question the status quo.
  • Solve problems and grab opportunities.
  • A demonstrable interest in data and analysis.
  • A drive to understand as much as possible about consumer behaviours. 

 

Skills and Qualifications

Requirements:

  • A minimum of 3 years agency experience managing enterprise paid search or paid social campaigns.

  • Google Certified Professional.

  • Expertise in Google Analytics and ideally a Google Analytics Individual Qualification (GAIQ).

  • Working knowledge of other digital buying platforms such as Facebook, LinkedIn Snapchat and Pinterest.

  • An understanding of the Programmatic landscape.

  • Strong communication skills – ability to communicate effectively with clients and internal teams.

  • Strong data and analytics skills.

  • A commercial focus.

  • Time management – being able to juggle multiple activities and client accounts, ensuring on-time delivery of all required tasks.

Nice to haves:

  • Coding and development capabilities (Google Scripts, Javascript, Python etc.)

  • Experience of other marketing and media channels (SEO, TV, Video, Radio, OOH, Press etc).

 

aiPeople 

Our shared values are what makes our business. 

We’re brave -​ We embrace uncertainty. We test, learn, improve and go again.
We’re diverse and united - ​We love meeting new people, embracing new ideas and exploring the possibilities. We come from all walks of life. When we work with great people, anything is possible.
We’re grown up - ​We show maturity in our outlook and attitude. We are fair and positive, but aren’t afraid to say it how it is and constructively challenge.
We want to change things - We want to make a difference to our clients and our people, every day. We want to set the gold standard and force the industry to adapt to keep up with us. 
We work happy - We come in, create things and make a difference. 

Let's be real:
We have high expectations of you.
But we’ll always have your back.

You must challenge the status quo and see no boundaries to what we can achieve. Be ambitious, be adaptable and be an expert in your field. Help us be better and don’t settle for average. 

You will be an inspiration to the rest of the agency, to our clients and a leader within your area of expertise. 

We want to take you out of your comfort zone, to stretch and to learn. You must believe that anything is possible. 

In short, we want you to be the best person you can be. 

We are a young business and this is an exciting time. You will have the opportunity to shape what we are. But that doesn't mean we skimp on benefits. 

Fantastic holiday, flexible working and self-improvement budget for life are just a few of the things we offer. 

This is on top of a competitive salary and a flexible working environment where you will be supported to achieve amazing things.

If this sounds like you, we want to know. So send us an email with your CV.


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