B2B SaaS Marketing Manager
Imagine….you’re working as a Marketing Manager for a B2B SaaS company who are based in central Brighton. You’re autonomous and hands on whilst supported by our Bright Marketing team bringing creativity and new ideas that are not only welcomed but celebrated.
At the moment you’re working from home and it's no problem, because the company’s forward thinking, mature and flexible approach to remote working makes it an absolute breeze. Your new team can’t wait to meet you virtually, and when you can meet in person, you’re sitting with them in an office located on the 9th floor with stunning views of the sea and the South Downs.
We hope in the near future, you’ll have the option to work flexibly between home and office and when you do come in, you’re both amused and mildly irritated by the temperamental lift (it all depends if you get stuck in it...which is rare). But you know what? It’s not that much of a deal because it’s more than outweighed by the company’s inclusive culture and desire for your working day to be inspiring, fulfilling and productive.
If you’ve been searching for a Marketing Manager role working in a B2B SaaS company….You’ve found it.
Who we are and what we’ll offer you
Bright is the company behind Asset Bank and Dash. We are an established agile software company and Digital Asset Management (DAM) specialist based in Brighton and we are proud to work with over 800 global clients including 20 FTSE 100.
We offer Digital Asset Management solutions which help brand managers, marketers and digital asset specialists organise, control and share their images, videos and other digital files.
Our most recently launched product; Dash, is a streamlined, intelligent DAM solution for smaller companies and agencies that want an effortless solution to managing their digital assets.
Our offices are based in the vibrant North Laine area of Brighton but, given the current circumstances, the team is working remotely. We have focused strongly on creating good communication channels and still have daily check-ins, lots of online meetings and use a variety of tools to stay connected. We’ve been working hard to retain our company culture to ensure our teams feel connected to Bright and we’re putting the same emphasis on work/life balance, fulfilling, productive and enjoyable work - just as we did before when we were office based.
We offer a range of great benefits including a supportive & collaborative work environment, 25 days holiday, flexible work hours, income protection and monthly wellness contribution. In normal times, we have company funded outings, monthly lunch club, treats, and drinks after 4pm on Friday. We are doing as many of these things virtually and will revive others when we can. We’re particularly proud of our profit share scheme that ensures every member of the team benefits from our success.
Our supportive leadership style means you get to make your own decisions and take responsibility for your own approach to work. As a result, we have very motivated, committed and energetic people who can make a real difference to what we do and how we do it.
Who we’re looking for
We’re looking for a passionate and energetic marketing manager, with experience taking SaaS startups to market, to join the Dash product team (currently 8 people). Dash is currently operating in startup mode and is looking for opportunities for growth.
We want someone with a strong grasp of lean and agile marketing techniques, used to working with tech-focused SaaS startups. You should be able to independently and proactively run experiments and marketing campaigns from concept to execution and validation, including being hands-on with most activities.
What you’ll be responsible for
Work with Dash’s Product Manager to assess promising sectors, especially those likely to weather these challenging and changing economic circumstances.
Help us establish clear positioning, personas, use cases and key pain points.
Experiment with different marketing channels and channel strategies to determine which has the most potential to help Dash gain traction.
Develop, execute and manage targeted campaigns, including measuring and adjusting as necessary.
Work with our Brand & Content Manager on content for Dash including paid adverts, landing pages, blog posts, ebooks, infographics, etc.
Check-in with our Bright and Asset Bank marketing team to ensure a coordinated approach across all our products and alignment with the overarching Bright brand.
A track record of successfully developing growth marketing strategies and campaigns for SaaS products from startup stage.
Experience and enthusiasm to be hands on with any of the marketing activities we decide to do, including leading and managing SEO/SEM, ad serving tools, working with copywriters, PR, etc.
Understanding of web design, particularly user experience across the end to end customer journey, from campaign design and flow, to best practice sign up and checkout processes. Working with UX designers to test new ideas and flows.
Strong analytical skills and data-driven thinking with a knowledge of website analytics tools.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Ability to track, analyse and report results from marketing initiatives and present to internal stakeholders
Experienced in Digital Marketing and with platforms such as HubSpot Marketing Suite, Google Analytics and Social Media Marketing.
Given the current circumstances, this is likely to be a remote role and when the time allows, opportunity to work in our Brighton based office. We are open to discussing options around flexible working hours.
Salary range £40K - £55K