Email Marketing Executive / Marketing Assistant

This is a superb opportunity to work for a growing company who are seeking an enthusiastic and creative Email Marketing Executive / Marketing Assistant. 

This position would suit a self-starter wishing to use their talents in a growing company to make a difference, with proven experience working in a similar role.

Reporting to the Senior Digital Designer, the Email Marketing Executive will be responsible for weekly design and development of responsive emails, liaising with external partners and reporting back on email performance. The core focus of the role will be on email marketing and, however there will be an opportunity to engage with and contribute across a wide range of marketing activities. Additional tasks will include day-to-day admin and management of marketing email inboxes, managing data imports and exports using our in-house CRMs, and ad-hoc update to website content and other marketing collateral (print and digital).

Marketing email design,  development and reporting

  • Support with delivering all global email marketing campaigns, both internally through HubSpot, and externally through our brand partners
  • Liaise with the Head of Marketing, Senior Digital Designer and Content Exec to ensure relevant promotions are featured in email campaigns, in keeping with brand identity and tone of voice
  • Support with updates to sales and marketing email templates contained within our in-house CRM - ZoHo
  • Support with technical email development, including dynamic content, personalisation and optimisation - experience of testing across different devices and an understanding of responsivity for email is a must 
  • Work with the Senior Digital Designer to implement template updates to in line with report findings
  • Test updates to email templates across a range of devices and clients to ensure quality control
  • Update email reports and communicate results back to the Head of Marketing and Senior Digital Designer weekly
  • Monitor the unsubscribe rate and bounce rate of emails to ensure data list health 

Organisation and administration 

  • Source/export data from our company CRM - ZoHo,  and co-ordinate updates of relevant data lists for email campaigns to our eCRM - HubSpot -  as required
  • Monitor and report weekly on competitor marketing initiatives
  • Daily monitoring of marketing inboxes to ensure new leads are imputed into our CRM promptly, and ensure communications are forwarded to the correct teams in a timely manner 
  • Build and manage the email marketing calendarCoordinate the delivery and scheduling of email creative for external partners 

Assist with marketing and design updates 

  • Support the wider marketing tent with website updates, adding new content and updating imagery as required
  • Support with updates to printed collateral such as PDF course prospectuses and event collateral 
  • Support with updates to social imagery and campaign graphics

Required skills and attributes:

  • Attention to detail and strong organisational skills are a must
  • An understanding of mobile first email marketing is a must, with prior experience coding and testing responsive email templates
  • An understanding of the importance of lead generation and eagerness to help grow the business through effective marketing campaigns
  • Capacity to work under pressure and to use own initiative
  • Strong working knowledge of HTML/CSS for email
  • Strong working knowledge of the following applications; Adobe Photoshop, Adobe Dreamweaver, Adobe InDesign
  • Working knowledge of the following applications: Google Analytics, Microsoft Office, Google Docs, Outlook
  • Able to work on both Mac and PC for both testing, coding and design purposes
  • An understanding of the importance of correct UTM tracking on marketing campaigns

Preferable skills: 

  • Working knowledge of the following applications; Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro
  • Familiarity working with the following applications (or similar applications): HubSpot, ZoHo,  Asana, Microsoft Teams
  • Experience of troubleshooting technical errors with email code and finding suitable solutions 

We offer the following benefits to our employees:

  • Health Cash Plan - claim money back towards essential healthcare, including a virtual GP service
  • Access to our benefits platform which includes discounts on retail, days out, breaks and more
  • Discounted gym memberships and activities
  • Competitive annual leave entitlements with an additional day off for your Birthday!
  • Office massages and much more

To support your application we would like to request a portfolio or examples of previous email marketing projects, please email this portfolio to HR@learningpeople.co.uk 


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