Marketing & Advertising Analyst

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Overview

Anything is possible. We believe this so much, we made it our brand.

aip is a media buying & marketing agency that specialises in data-driven, integrated communications, media planning across all digital and offline channels, and end-to-end creative services. Using proprietary audience planning technology aligned with business goals, aip develops bespoke integrated media solutions for brands.  

The truth is, focusing on media channels, CPMs, cookies, or impressions is a mistake made far too often. It leads to high-frequency, low-quality and low-impact campaigns that annoy people and are subsequently forgotten.

Agencies and advertisers need to respect people's time and understand the value of their attention. Today’s campaigns have to be more empathetic and emotionally engaging than ever before to gain valuable attention. What's more, they need to create long-lasting consumer relationships that drive tangible business outcomes.

We think it's time for something different. Something better.

Founded in 2017 and led by Mark and Sam, aip creates better brand and consumer connections to make advertising more enjoyable, engaging, and effective. The business holds to five core principles helping us challenge business-as-usual in the agency world: 

  1. Transparency - Nothing is hidden because we are proud of the value we bring to our client partnerships.

  2. Connect & automate - We get excited when we can connect and automate things.  When we move time from tasks that generate minimum value into tasks that generate lots of value.

  3. Frictionless - Working with us is easy. In fact, we will be the easiest partner our clients have ever worked with.

  4. Smarter - Working with us helps our clients to work smarter. Working for us, helps you to become smarter.

  5. Agility - Flexible working & diverse talent delivers better performance. We think that people who think differently help us to deliver better solutions.


The Role

Working at Anything is Possible should be a life-changing experience. Bold words we know, but that's why we set up the business. Agency life doesn't have to be overworked and underpaid. It should be about working on great projects, with great benefits and a healthy work-life balance.

We believe anything is possible and need people to help us achieve it. Working alongside the aip co-founders and wider team, you will be intrinsic to the success of our agency.

As our Marketing and Advertising Analyst you will utilise your analytical, statistical, and programming skills to collect, analyse, and interpret large data sets.

You will turn raw data into meaningful insight and feed into data-driven campaigns that outperform the market. 

As part of a team, you will deliver award-winning integrated media solutions that push the boundaries of our industry.

You will build models to address business and client problems, and present information in an easily digestible format using data visualisation techniques.

You will help us delight our clients with innovative and creative solutions that cover our three business areas: media, creative and technology. 

On a daily basis, you’ll be responsible for analysing our campaigns and providing powerful insights to drive them forward. You will have the autonomy to develop tools and processes for improving our core services - plus guidance and support from the best minds in the field.

On a given day you may need to:

  • Analyse and optimise client Google Analytics iterations.

  • Own tracking & tagging across clients.

  • Connect third party CRM systems to platforms and Google Analytics to view full customer journey.

  • Utilize GTM (and other tag management platforms) to capture key performance indicators 

  • Analyse data to determine the effectiveness of advertising campaigns 

  • Identify valuable data sources and help to automate collection processes.

  • Develop processes and tools to monitor, analyse and model performance and data accuracy.

  • Work with the data science team to build predictive models and machine-learning algorithms.

  • Present information using data visualization techniques.

  • Contribute to development of bespoke tools.

  • Identify areas of the business that could be improved through automation.

This is an exciting role that offers exposure to both the worlds of data science and computer science, with considerable room to mould the career path of your choice.

You’ll be working across a variety of clients and will be able to see first-hand how your insights are helping to solve business problems and capitalise on market opportunities.

Your role in the agency will be to develop and deploy our innovative approach to data analysis and communication. We want you to dig beneath the surface story and tell our clients - and internal teams - critical, value-adding information about their campaigns.

About you

We select candidates based on their Possiblist spirit. So none of these are essentials if you think you have what it takes. But to succeed in this role to the standard we expect, you will need this kind of attitude, experience and skills:

  • Google Analytics expert (GAIQ).

  • GTM power user.

  • A high level of mathematics and data analysis.

  • Expert in Microsoft Excel and/or Google Sheets.

  • Experience of agency life.

  • Knowledge of what success looks like in SEO, PPC and content marketing.

  • Ability to get under the skin of media campaigns and their underlying data architecture.

  • Confidence to own and implement client data solutions via Google Analytics, Google Data Studio, and all the major data analysis and reporting platforms.

  • Basic understanding of website development and relevant coding languages (HTML, CSS, Javascript).

  • Coding languages (particularly Javascript, Python and R).

  • Ability to cut through the noise, bring multiple data sources together and write actionable reports.

  • Drive to provide clients with the best data analysis and solutions there is.

  • You know data and marketing inside out - the trends, tactics and talking points, and have an opinion on the best way ahead. 
     

Key Responsibilities

We keep it nimble and all of our colleagues need to be prepared to turn their hand at any moment to whatever our clients need.  But your primary personal responsibilities within the business will include:

  • Develop client data measurement solutions with clarity, confidence and conviction.

  • Optimise client analytics setup.

  • Own all client campaign tracking & tagging.

  • Work up new ways of presenting and sharing data insight for our clients that shows the true impact of our work.

  • Plan client audits and reports attuned to campaign KPIs, with full descriptions of complex attribution chains.

  • Prepare dashboards using our proprietary data analysis and presentation suite to develop a reliable source of truth for clients and colleagues alike.

  • Chase down new opportunities to tell data stories in unique, effective ways.

  • Provide expertise in your field to support the wider agency as required.

  • Communicate complex data analysis terms and procedures to a wide range of stakeholders. 

  • Contribute the data picture to case studies, presentations and award entries.

  • Manage your time and priorities to meet client expectations within a busy agency environment.

  • The successful candidate will have significant experience working in analytical roles and demonstrate a comprehensive knowledge of the marketing industry. They will be familiar with a wide range of tactics and technology commonly deployed by marketing teams and will use this knowledge to strategically identify and prioritise analytical opportunities.

 

aiPeople

Our shared values are what makes our business. 

We’re brave. We embrace uncertainty. We test, learn, improve and go again.

We’re diverse and united. We love meeting new people, embracing new ideas and exploring the possibilities. We come from all walks of life. When we work with great people, anything is possible.

We’re grown up. We show maturity in our outlook and attitude. We are fair and positive, but aren’t afraid to say it how it is and constructively challenge.

We change things. We want to make a difference to our clients and our people, every day.

We work happy. We come in, do the business and have fun.

We have high expectations of you. 

You must challenge the status quo and see no boundaries to what we can achieve. Be ambitious, be adaptable and be an expert in your field. Help us be better and don’t settle for average.

You will be an inspiration to the rest of the agency, to our clients and a leader within your area of expertise.

We want to take you out of your comfort zone, to stretch and to learn. You must believe that Anything is Possible.

In short, we want you to be the best person you can be.

We are a young business and this is an exciting time. You are joining the business in its infancy and have the opportunity to shape what we are. But that doesn't mean we skimp on benefits.

Fantastic holiday, flexible working and self-improvement budget for life are just a few of the things we offer.

This is on top of a competitive salary and a flexible working environment where you will be supported to be the best person you can be.


Similar searches: East Sussex, Brighton and Hove, Data Analysis, Marketing / PR