Conversion Services Director

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Who we are and what we’re looking for…

The demand for conversion services continues to increase across our expanding portfolio of client accounts, and we expect to see continuous growth in this area over the next few years. We are therefore looking for an ambitious and highly skilled Conversion Services Director to join our team! If you are passionate about creating, managing and delivering optimisation and testing strategies, then we would love to hear from you...

As Conversion Services Director at Fresh Egg, you will take strategic responsibility as the CRO lead across a portfolio of key accounts. You will be responsible for driving significant results for clients by combining a confident strategic approach with hands-on technical and analytical expertise and a strong commercial focus. Your ability to immerse yourself in our clients’ audiences, products, competition, industry, data, marketing goals and business objectives, will help you to identify the right level of discovery research required and the right combination of recommended optimisation activities and tactics.

You will have proven experience in building and delivering high performing optimisation programmes and should be able to comfortably deliver optimisation-related recommendations to senior-level client contacts with confidence and gravitas.

The successful candidate will have the opportunity to work with the Head of Conversion Services to develop our product offering and expand the team further. We want you to bring ideas and proposed solutions to the table that will further grow revenue, and expand our core CRO offering.

This role will offer the right person the chance to learn from an incredibly smart and talented team, whilst significantly impacting the next phase of Fresh Egg’s growth at an exciting point in the agency’s development.

If you have the experience and motivation to take on this exciting challenge, we would love to hear from you!

Fresh Egg is among the leading digital marketing agencies in the UK. Our mission is to uncover customer challenges and transform them into digital success. We don’t employ cogs to fit into a machine, we employ exceptional individuals who can help us to consistently outperform expectation.

Skills, knowledge and experience…

  • At least three years’ experience in an optimisation role

  • Strong, proven experience in tracking and interpreting user behaviour, developing strong test hypotheses and creating, managing and delivering high performing test roadmaps and optimisation strategies

  • Expert user of web analytics tools e.g. Google Analytics and a range of testing tools/customer experience platforms

  • Passionate about improving user experience

  • Ability to quickly build trusted relationships and rapport at senior level

  • Excellent written, verbal, planning and organisation skills

  • Excellent presentation skills and experience of facilitating senior meetings and workshops

  • Ability to motivate, inspire and collaborate effectively

  • A willingness to embrace change and adapt quickly within an innovative and entrepreneurial environment

Our core company values…

Our company values were created by Fresh Egg staff in line with what Fresh Egg means to them. They are lived and breathed every day and are an innate part of everything we do.



If you’re going to go the extra mile, you may as well make the journey easy. We’re efficient, responsive and reliable. We help our clients by thinking about things they haven’t thought about. Whenever they need us, we’re there.


We delve, burrow, and probe until every ounce of insight has been extracted. Then we think, explore and innovate until we’ve found the best ways to use it.



The truth only hurts if it’s something nobody wants to hear. We don’t spin yarns, we don’t bend the truth and we don’t string anyone along.



Having 20 years’ experience doesn’t mean we sit back and enjoy the view - we push the boundaries so we can always find new ways to engage customers and drive results. We always keep one eye on the road ahead and one eye looking over our shoulder.

What we’ll give you in return…

The most brilliant part of Fresh Egg is its people – you’ll see what we mean as soon as you arrive. People to learn from, caring people and people full of ideas (not to mention they can bake a mean cake). We therefore look after our staff and we’re all rewarded with, amongst other things:

  • 3pm finish on Fridays
  • Input into the company goals – we are all asked for our opinions on where the company should be headed
  • A structured training program built around personal development plans and skills gaps
  • Enhanced pension contributions, critical illness, and death in service packages
  • Regular social events to suit everyone – quiz nights, beer tasting, BBQs, and our infamous Christmas party
  • Workplace flexibility – we entrust out line managers with the discretion to work with you and allow flexibility when it is needed
  • Wellbeing support – financial wellness sessions, a wellness guide, employee savings and cycle scheme access as well as activities and an in-office gym
  • Enhanced maternity and paternity packages
  • A structured induction program giving you the chance to learn about the different functions across Fresh Egg

Please refer to our website for a list of full benefits.

To apply please send your CV and cover letter, with the answers to the below, to

Within your covering letter, please clearly describe your relevant experience and confirm your salary expectations.

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