SEO Executive

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Overview

 

Anything is possible. We believe this so much, we made it our brand.

aip is a media buying & marketing agency that specialises in data-driven, integrated communications, media planning across all digital and offline channels, and end-to-end creative services. Using proprietary audience planning technology aligned with business goals, aip develops bespoke integrated media solutions for brands. 

The truth is, focusing on media channels, CPMs, cookies, clicks, or impressions is a mistake made far too often. It leads to low-quality and low-impact campaigns that fail to deliver on overarching KPIs and business goals.

Agencies and advertisers need to respect people's time and understand the value of their attention. Today’s campaigns have to be more empathetic and emotionally engaging than ever before to gain valuable attention. What's more they need to create long-lasting consumer relationships that drive tangible business outcomes.

We think it's time for something different. Something better.

Founded in 2017 and led by Mark and Sam, aip creates better brand and consumer connections to make advertising more enjoyable, engaging, and effective. The business  holds five principles that are helping us disrupt the agency world for the better. 

  1. Transparency - Nothing is hidden because we are proud of the value we bring to our client partnerships.
     
  2. Connect & automate - We get excited when we can connect and automate things: moving time from tasks that generate minimum value into tasks that generate lots of value.
  3. Frictionless - Working with us is easy. In fact, we will be the easiest partner our clients have ever worked with. 

  4. Smarter - Working with us helps our clients to work smarter. Working for us, helps you to become smarter.

  5. Agility - Flexible working & diverse talent delivers better performance. People who think differently help us to deliver better solutions.

The Role

Working at Anything is Possible should be a life-changing experience. Bold words we know, but that's why we set up the business. Agency life doesn't have to be overworked and underpaid. It should be about working on great projects, with great benefits and a healthy work-life balance.

We believe Anything is Possible and need people to help us achieve it. Working alongside the aip co-founders and wider team, you will be intrinsic to the success of our agency. 

You will help us to delight our clients with innovative & creative solutions that cover our three business areas: media, creative & knowledge. With your help, we will grow the business and win new clients. We will win awards and challenge the media industry to be better.

On a daily basis, you’ll be responsible for the smooth running of client campaigns. You will have the autonomy to proactively build strong working relationships with internal and external contacts whilst ensuring all your accounts exceed best practice standards.
 

SEO

As SEO Executive you will execute and manage client SEO campaigns and align and integrate with other digital media channels, including paid channels, creative and development services as well as wider client marketing activity.

Where relevant, you will contribute to the strategy & planning across our client portfolio to meet and exceed their expectations.

As part of a team, you will contribute to award-winning integrated media solutions that push the boundaries of our industry.

You will be responsible for communicating SEO strategies and concepts in a meaningful manner which accelerates client understanding and appreciation of SEO.

You will regularly contribute to aip product development & innovation for our SEO offering.

Connectivity and Automation 

As a core principle of our business, we expect you to help us to connect and automate everything we can.

Within your role as SEO Executive, we want you to contribute to the development of bespoke tools that will help our business innovate, grow and differentiate from the competition.

You will create and develop client reports through our reporting product, becoming an expert in our dashboarding technology and delivering world-class insights that wow clients.

You will be assisting our SEO Directors and senior team members when preparing to pitch for new business.

Finally, as part of a team, we want you to develop your skills in emerging technologies and help shape our product capabilities.

Knowledge 

Our knowledge capabilities need to be second to none. As a core part of our team, you will work on and undertake bespoke research projects for clients and the agency. 

You may be asked to help us to develop and deliver training programmes for our clients and internally. You will contribute thought leadership across our business and the industry, delivering insightful blog posts on our website and the trade press.

Finally, and most importantly, you will have a ruthless desire to improve through ongoing self-development.

 

Duties & Responsibilities

Your daily responsibilities will include:

  • Conducting keyword research using various tools to uncover opportunities for optimisation.

  • Perform competitive and content analysis, identify gaps in client content or areas of improvement for content expansion.

  • Optimise on and off-page elements of client web pages, including metadata and page copy.

  • Conduct technical SEO audits of client websites, manually reviewing issues found by our tools and prioritising resolutions based on expected impact.

  • Running backlink audits on client websites and identifying issues and links to be removed or reconfigured.

  • Implement link building strategies and manage client backlink profiles to build online authority.

  • Use various 3rd party (such as SEMrush, Google Ad Planner and Similarweb) and aip (such as aipaware, aipinsignts & ALERT) tools and platforms to support these activities.

  • Analyse data to determine the effectiveness of SEO activity on channel and wider campaign performance and identify opportunities.

  • Monitor performance and track SEO KPIs against benchmarks and targets.

  • Follow SEO trends and news and stay up-to-date with new developments and practices.

  • Communicating with clients to provide updates on the status of their SEO activity and campaigns and make suggestions to increase effectiveness when necessary.

  • Write report commentary to summarise the performance and insights of SEO performance and contribution to client campaigns.

  • Work with other media team members & Strategy & Planning Partners to align & integrate SEO activity with other media channels and client marketing objectives.

  • Assisting in the scheduling of monthly activity on allocated campaigns and reviewing progress throughout the month ensuring time booked for assignments is appropriately used.

  • Support the wider SEO team with quality control of team output.

  • Developing and maintaining a high level of digital marketing expertise on an on-going basis and establishing yourself as an expert SEO and thought leader within the agency.

  • Constantly looking for ways to improve our offering, both making our processes more efficient and expanding our SEO offerings.

  • Working on pitch decks, discovering opportunities and supporting us to win new business.


Skills and Qualifications

Requirements:

  • A minimum of 1-2 years experience in a dedicated SEO role.

  • Expertise in Google Analytics.

  • Familiarity with keyword research and content optimisation approaches and best practice.

  • Understanding of ranking factors and search engine optimisation best practices.

  • Strong analytical and mathematics skills & expertise.

  • Strong communication skills – ability to communicate effectively with clients and internal teams. Confident in explaining and concisely communicating creative, strategic and professional ideas. Excellent English proficiency essential.

  • Time management – being able to juggle multiple activities and client accounts, ensuring on-time delivery of all required tasks.

  • Open, honest and direct. Comfortable in giving and receiving constructive feedback from colleagues and clients.

  • Self-motivated and able to work both individually and as part of a team.

  • Highly competent in G-suite applications and/or Microsoft Word, Excel, PowerPoint and Outlook

  • Exceptional attention to detail.

  • Excellent knowledge of industry software & tools, including SEMRush, Google Analytics, Google Search Console and more.

  • Be flexible and adaptable.

  • Able to work under pressure and meet key deadlines.

  • A natural intuition to understand what does or does not fit within a client’s brand ethics.

  • A passion for digital marketing and a strong desire to learn and develop within SEO.

Nice to haves:

  • PPC - an understanding of the fundamentals of paid search (PPC) advertising campaigns.

  • Social media marketing – an understanding of the main social media platforms (such as Facebook, Instagram and Twitter) and organic and paid marketing tactics on these platforms.

  • Google Ads certified professional.

  • Google Analytics certification, GAIQ.

  • Experience of Scripting.

  • Coding languages (for example JSON, Javascript, R, and Python).

  • Additional languages (i.e. Chinese, French, Italian, etc).

aiPeople

Our shared values are what makes our business: 

We’re brave - We embrace uncertainty. We test, learn, improve and go again.

We’re diverse and united - We love meeting new people, embracing new ideas and exploring the possibilities. We come from all walks of life. When we work with great people, anything is possible.

We’re grown up - We show maturity in our outlook and attitude. We are fair and positive, but aren’t afraid to say it how it is and constructively challenge.

We want to change things - We want to make a difference to our clients and our people, every day.

We work happy - We come in, do the business and have fun.

 

Let's be real. 

We have high expectations of you. But we will always have your back.

You must challenge the status quo and see no boundaries to what we can achieve. Be ambitious, be adaptable and be an expert in your field. Help us be better and don’t settle for average.

You will be an inspiration to the rest of the agency, to our clients and a leader within your area of expertise.

We want to take you out of your comfort zone, to stretch and to learn. You must believe that anything is possible.

In short, we want you to be the best person you can be.

 

We are a young business and this is an exciting time. You are joining the business in its infancy and have the opportunity to shape what we are. But that doesn't mean we skimp on benefits.

Fantastic holiday, flexible working and self-improvement budget for life are just a few of the things we offer.

This is on top of a competitive salary and a flexible working environment where you will be supported to be the best person you can be.


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