Digital Marketing Analyst - part time maternity cover
Reporting to our Global Marketing Director for Corporate Learning, in this exciting and challenging role you’ll play a vital role in helping to inform our marketing activity. Using data-driven intelligence and commercial insight, you’ll help drive effective marketing across a variety of digital channels.
This is fixed term maternity cover role that will last for an initial 9 to 12 months period - it could be full or part-time.
About The Role
In this role, you’ll manage data analysis to support and inform marketing and sales decisions. You’ll act as the internal expert on the cluster’s sales and marketing data, segmentation, analysis and modelling. Creating and monitoring paid social, paid search and organic search campaigns you’ll work with the marketing leadership group, to create a strategy for these activities.
Generating performance data insight for key stakeholders across the corporate cluster, you’ll be the cluster’s marketing data analysis champion and help the wider team to understand and act upon data. You’ll support and inform inbound marketing campaigns. You’ll also work with the wider marketing team to produce and monitor successful content marketing and lead generation campaigns.
You’re most likely to already have digital marketing experience, which may have come from a corporate learning or similar sector. You’ll need to have good analytical skills and you must be comfortably using a range of technology systems and applications. With great communication skills, you must be comfortable dealing with different people and stakeholders, and be able to provide them with a great service that delivers real insight.