Job Title:       Copy Writer

Department Sales & Marketing 

Based at        TGB Head Office, Brighton

Reports to    Design Manager 

Manages        Tone of voice and all written copy 

Collaborates Creative & Marketing



Job Purpose Summary

An integral role within the marketing team to be our in-house creative storyteller, bringing our brands and products to life with engaging, meaningful content relevant to each audience.  The role will work across The GelBottle, TGB Academy and Peacci brands. 





•   Defining what our brand tone of voice is for our brands relevant to their individual audiences

•   You will embody our brands and understand how to curate engaging copy relevant to each audience in line with defined TOV

•   Being the tone of voice gatekeeper for all brands



•   Set the tone of voice and key comms including USPs for all new collections and new product launches

•   Producing campaign copy for all new product launches, collection launches, sales and promos including collection names, tag lines, product descriptions etc.

•   Support the social media team with simple TOV guidelines relevant for social captions 

•   Strategy for blog content across all brands - pitching story ideas for approval and writing blog pieces (with input from digital agency for SEO)

•   Sourcing and managing freelance support when required




Knowledge and Skills

·       Evidence of developing TOV for brands and bringing a brand to life through copy

  • Experience of copy writing for the beauty industry and DTC brands
  • Must have a creative passion and know how to embody a brand and ensure content is created according to that aesthetic

·       Ability and confidence in managing internal processes and main stakeholders

  • Impeccable attention to detail, forward planning skills and problem solving all with a positive outlook
  • Proofing skills essential 
  • Excellent verbal and written English skills


Key Competencies

  • Highly organised. You will facilitate focus, accuracy and quality in the relentlessly fast paced environment
  • A strong communicator. Managing multiple stakeholders across the business - show strong integrity, energy and enthusiasm while also being able to motivate and inspire
  • Great attention to detail. Checking every piece of content meets the brief and has been copy checked ahead of being sent to stakeholders
  • A natural problem solver, focused, self-motivated and forward thinking. You will have the ability to work effectively to help deliver projects to deadline
  • Calm within a busy environment. You will be able to prioritise and adapt, multi-task effectively, juggle numerous projects and switch planning where required due to the reactive nature of the business

·       Thrives in a collaborative and creative environment, often working directly with senior stakeholders

  • Dynamic, proactive, assertive and autonomous with an enthusiastic, positive outlook, e.g. willingness to accept new responsibilities in a growing market
  • Extremely well-organised, methodical and efficient, with common sense and initiative
  • Proven ability to build relationships and collaborate with others to achieve goals

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