Account-based Marketing Strategist

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strategicabm is looking for a skilled strategist to join its Account-based-marketing (ABM) team. You’ll be experienced in using technology, data, insights, and creativity to develop relationships, build reputation and drive revenue; to help global technology brands win, grow and retain our clients’ most important accounts.

The ideal candidate must be data driven and passionate about technology. Our data-inspired creativity imagines new ways of reaching, engaging and growing client accounts.

This is an exciting opportunity for a forward thinking marketer to join one of the fastest growing ABM agencies in Europe. 

 

RESPONSIBILITIES

 

Strategy

  • You will be the expert across all ABM programme types, supporting growth and retention across client key accounts
  • Identifying ideal customer profiles (ICP) and buyer personas, for key account selection that align with client product and services
  • Recommending one-to-one, one-to-few and one-to-many account lists to support product/market fit and the value proposition
  • Building the target account list based on the ICP and personas
  • Building insight reports to validate target markets and accounts
  • Designing the sales and marketing funnel, employing a range of channel tactics, to fulfil campaign objectives
  • Working with other members of the team such as content and creative.

 

Account Management

  • You will be the lead strategist on client key accounts and be responsible for all client contact including client onboarding, discovery workshops and weekly meetings 
  • Working collaboratively with other team members - sales, cross pod, content and creative - during discovery sessions and campaign management
  • Overseeing the strategy, creation and execution of across all ABM programme types 
  • Reporting on campaign performance and key performance indicators (KPIs) and communicating the progress of monthly/quarterly initiatives to internal and external stakeholders
  • Using data and KPIs to update and improve client campaigns
  • Managing client budgets
  • Preparing reports on account status
  • Managing the renewal of client contracts and helping to identify new opportunities for clients within our ABM framework.

 

SKILLS  
 

You will bring with you:

  • Proven track record in B2B marketing, ideally running ABM programmes
  • Passion for working with global B2B technology brands
  • Passion for data and new technologies
  • Strong time keeping, communication and campaign management skills
  • Proven ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail
  • Solid writing skills 
  • A deep interest in continuous development of your B2B marketing knowledge and expertise, and a constant willingness to communicate this effectively
  • Desire for a clearly-defined career path and the opportunity for development.

 

PACKAGE

We offer a competitive salary based on experience and the opportunity to work on large and exciting international projects. As part of a small and growing company, your efforts will be recognised and your initiative rewarded.  

 

Other benefits include:

  • Flexible/remote working
  • Up-to-date ABM training
  • Annual leave increase with tenure
  • Office closure at Christmas (subject to business needs)
  • Employee referral bonus
  • Regular social activities
  • Perkbox!

 


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