Conversion Rate Optimisation (CRO) Strategist

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ROLE: Conversion Rate Optimisation (CRO) Strategist

KEY AREA: User experience

SALARY: Depending on experience

Alternative Airlines are looking for a Conversion Rate Optimisation Strategist to take on a newly created role. This is ideal for someone looking to take the next step in their career or looking to specialise in CRO. You'll be given the opportunity to manage the CRO strategy and push forward your ideas from conception to fruition.

Alternative Airlines is a fast growing flight search and booking platform. We have built a strong online presence,, with an ultra-quick flight booking capability and an expanding, global customer base of delighted consumers. With a new customer-focused approach to a huge, well-established market for air travel, the organisation has built a reputation for innovation, attention to detail and doing things differently.

Alternative Airlines is enjoying a period of high growth driven by its US business and whilst demand for global air travel is currently reduced on account of the circumstances, we are excited for further growth once country borders are opened and travel restrictions are lifted.

From 2016 to 2019 our revenue grew by 86% each year from £2.9m to £19.0m. In 2021, we're on track to generate £27m. And, by 2023, we're targeting £100m revenue.

We are continuing to grow and want to expand our team to include an ambitious, inquisitive and capable Conversion Rate Optimisation Strategist looking for the next step in their career.

 The CRO Strategist will join the UX Team and report directly to the UX Lead. 

Working within the UX Team means you’ll be part of a much wider Tech Team that also includes engineering and product. Our Tech Team moves fast, is constantly testing, and strives to deliver changes frequently and efficiently - An ideal environment for iterative website optimisations.

You’ll be a self-starter who can identify, design and deliver changes to the website that have a positive impact on conversion rates and revenue. 

 You’ll be an expert in spotting areas for improvement from both detailed analytics and your experience in CRO. You’ll be a confident communicator with the ability to explain test results in a simple and effective manner and follow an evidence-based approach to website optimisation using quantitative and qualitative methods. 

You’ll be joining a fast-paced environment and will be responsible for measuring and managing the day-to-day funnel performance of the end-to-end search and book journey. You’ll have the ability to test and make rapid changes across the website, booking journey, and post-booking experience.

This is a fantastic opportunity to join a rapidly growing business in a newly created role to develop and improve the Alternative Airlines experience as it continues to succeed with its ambitious and innovative growth in a global travel market.

The Role

  • Identify conversion rate optimisation opportunities in the flight booking flow, including increasing the attachment rates of ancillary products

  • Discover ways of improving post-booking retention

  • Carry out data and funnel analysis to identify abandonments and exits in order to better understand and improve the key pain points for customers

  • Manage split-tests including the hypothesis, design and results, and create development briefs to support the rollout of winning variants into BAU site functionality

  • Provide insights to key stakeholders within the business

  • Manage the day-to-day search and book funnel performance 

  • Work closely with the UX lead to ensure all changes meet our user experience and usability standards

  • Work closely with the UI designer to ensure all changes are kept within our branding and style guidelines

  • Collaborate with teams on larger products and give expert recommendations on conversion rate optimisation throughout the design phase

  • Support the UX Lead in assessing new website developments and UX improvement opportunities.

  • Conduct competitor research and analysis to discover the latest trends

  • Actively use a variety of tools such as heatmaps, surveys, screen recordings and Google Analytics to gather customer insights

  • Work with the commercial team to measure the success of new initiatives and online tests

Essential Skills

  • A self-starter who is keen to drive changes in a fast-paced environment

  • Innovative and confident to experiment with new ideas

  • Working knowledge of HTML/CSS to create simple A/B and multivariate tests

  • Strong experience working with A/B testing tools such as Google Optimise

  • Strong analytical skills with experience using data analysis tools such as Google Analytics and Hotjar

  • Great communication skills and confident working with stakeholders across the business

  • 2+ years working in a CRO role in an eCommerce environment

  • Experience working in a business that has hi-value & perceived high-risk purchases (desired)

  • Experience working with design tools such as Figma (desired)

  • Experience working with a travel brand (desired)

Why Work with Us?

  • Our people matter, they are what drives our success. Therefore we have created a culture where we put our people first

  • We understand the importance of having a good work-life balance

  • We challenge ourselves daily and move at pace

  • We try new things and make decisions on them quickly

  • Modern office with free parking

If you want to help us on our mission and the above job description and our values match your skills and experience then we urge you to apply for this role. We want great, entrepreneurial, enthusiastic, motivated people to join our team, and we look forward to hearing from you!


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