Senior SEO Manager

The Role

Working at Anything is Possible should be a life changing experience. Bold words we know, but that's why we set up the business. Agency life doesn't have to be overworked and underpaid. It should be about working on great projects, with great benefits and a healthy work-life balance.

We believe anything is possible and need people to help us achieve it. Working alongside the new business, client planning and craft teams, you will be intrinsic to our growth as we accelerate out of our startup phase into a mature and growing agency. You’ll need to understand our growth plans and have an instinct for knowing which clients and budgets make sense for where we are.

You’ll need to get to know our key differentiators, our tone and language, and how to express these to potential new clients. You’ll need to have a similar understanding of those clients and be able to communicate their needs to our craft and account teams. Most importantly, you’ll need to develop a feel for when both brands align on culture, values and ambition - because we do our best work when we partner with clients as adventurous as we are.

Responsibilities

• Creating and developing client SEO strategies and planning supporting activity

• Perform competitive analysis and identify gaps in client content or areas of improvement for content expansion

• Train and support junior team members, briefing them on work including audits, keyword research and BAU optimisation tasks making sure they understand what’s needed of them

• Analyse data to determine the effectiveness of SEO activity on channel and wider campaign performance and complete execution of audits and other SEO work.

• Communicating with clients to provide updates on the status of their SEO activity and campaigns and make suggestions to increase effectiveness when necessary.

• Work with other media team members & Strategy & Planning Partners to align & integrate SEO activity with other media channels and client marketing objectives

• Drive our SEO offering forward, taking the lead on introducing new SEO technologies and to our client work 

• Leading the team in devising and conducting unique research and sharing this with the SEO community at large

• Taking a lead on pitches, winning new business and upselling SEO services to our existing clients

• Working with key members of the leadership, craft and account teams to develop truly client-centric, award winning campaigns

• Help us show the world what real SEO looks like; educating clients and teams across the agency and contributing to the agency blog and third-party publications

• Owning QA and making sure that everything we produce and submit to external partners is of the highest quality.

Overview

Anything is possible. We believe this so much, we made it our brand.

aip is a media buying & marketing agency that specialises in data-driven, integrated communications, media planning across all digital and offline channels, and end-to-end creative services. Using sustainable SEO tactics, we link together creative content and technical expertise to deliver truly integrated campaigns across paid media, creative and technology that drive long-term SEO benefits for our clients. 

The truth is, focusing on short-term tactics, neglecting one of the three key areas of SEO (technical, content, off-site) and failing to see the bigger picture is a mistake made far too often in the SEO world. It leads to low-impact campaigns that are executed in isolation and fail to drive long-term benefits for clients

Agencies need to help brands see the value of good SEO and the benefits it can bring when fully integrated across the full marketing suite. When done right, SEO should help brands create long-lasting consumer relationships that drive tangible business outcomes.

We think it's time for something different. And we think different is better.

Founded in 2017 and led by Mark and Sam, aip creates better brand and consumer connections to make digital marketing more enjoyable, engaging, and effective. Business has 5 pillars that help us to disrupt the agency world for the better. 

1. Transparency - Nothing is hidden because we are proud of the value we bring to our client partnerships.

2. Connect & automate - We get excited when we can connect and automate things.  When we move time from tasks that generate minimum value into tasks that generate lots of value.

3. Frictionless - Working with us is easy. In fact, we will be the easiest partner our clients have ever worked with. 

4. Smarter - Working with us helps our clients to work smarter. Working for us helps you to become smarter.

5. Agility - Flexible working & diverse talent delivers better performance. We think that people who think differently help us to deliver better solutions.

Our Culture - aiPeople:

Our shared values are what makes our business. 

We’re brave - We embrace uncertainty. We test, learn, improve and go again.

We’re diverse and united. We love meeting new people, embracing new ideas and exploring the possibilities. We come from all walks of life. When we work with great people, anything is possible.

We’re grown up. We show maturity in our outlook and attitude. We are fair and positive, but aren’t afraid to say it how it is and constructively challenge.

We want to change things. We want to make a difference to our clients and our people, every day.

We work happily. We come in, do the business and have fun.

We have high expectations of you

You must challenge the status quo and see no boundaries to what we can achieve. Be ambitious, be adaptable and be an expert in your field. Help us be better and don’t settle for average.

You will be an inspiration to the rest of the agency, to our clients and a leader within your area of expertise.

We want to take you out of your comfort zone, to stretch and to learn. You must believe that anything is possible.

In short, we want you to be the best person you can be.

We are a young business and this is an exciting time. You are joining the business in its infancy and have the opportunity to shape what we are. But that doesn't mean we skimp on benefits.

Fantastic holiday, flexible working and a self-improvement budget for life are just a few of the things we offer.

This is on top of a competitive salary and a flexible, supportive working environment.

We're asking a lot. But we'll give a lot back. 

Benefits:

In addition to a competitive salary (DOE) we’ll give you everything you need to operate at the top of your game:

• Full IPA & BIMA Membership

• Ongoing dedicated training budget

• Regular agency socials (non-compulsory!) and all the perks of agency life 

• Self-development funding for life, not just as an aip employee

• Mentoring scheme

• Access to hospitality at a Premier League football stadium

• Headspace subscription

• Healthcare benefits

• Flexible working 

• Unlimited holiday

• London and Brighton offices - but work wherever you are at your best

• Midweek lunch budgets and free Friday refreshments

• Access to a world-class research suite including Nielsen, Similarweb, WARC, IPA, BARB, SEMrush, aipAware, YouGov

• Access to aip's business library - if we don’t have the book you want to read (unlikely!), we add it to the bookshelf.

For more information on what it's like to work at Anything is Possible, check out our Talent Talk with Wired Sussex