Growth Marketing Manager
Who we are and what we will offer you
At Bright, we believe in making working days more inspiring, for both our clients and us. That’s why we built Dash!
Dash is the effortless Digital Asset Management (DAM) tool that helps marketers find their visual content quickly and share it with the world in seconds.
We pride ourselves on our culture at Bright - we’re committed to diversity and inclusion are proud to have won a UK best workplace award from Great Place to Work. Our offices are based in the vibrant North Laine area of Brighton, with stunning views of the sea and the South Downs - so you can answer your emails whilst watching the waves roll by. We’ve worked hard on maintaining our friendly, collaborative office culture while we adjusted to remote working and are proud to have embraced hybrid working. In short, we’ll support you to work in the way that suits you best, whether that’s remotely or in the office.
As well as our supportive and collaborative work environment, we offer a range of great benefits including 25 days holiday, flexible work hours, income protection and monthly wellness contribution. Our company-funded socials are the talk of the town, and you’d be welcome to join the monthly lunch club. We’ll also send occasional goodies in the post (because we like to spoil you!). We are particularly proud of our profit share scheme that ensures everyone benefits from our success.
We’ve got big plans for Dash. Joining as a Growth Marketing Manager, you’ll help Dash generate high-quality leads, playing a vital role in adding to our growing client base of cool brands around the world. We’ll be launching a new marketing site this year and with that comes the opportunity to build demand generation channels from the ground up.
This role will require someone who’s hands-on, creative, and driven by results. You’ll be running and optimising paid ad campaigns and looking after website CRO. You’ll enjoy dreaming up new ways to reach Dash’s target audience, whilst running experiments to test your ideas and improve what’s already working.
Who we’re looking for
If you’ve got experience in B2B/SaaS demand generation and are looking for your next opportunity, then we’d love to hear from you!
Ideally you will:
Have at least 3 years experience working in a growth/demand gen role with a demonstrable track record of helping a B2B/SaaS business grow.
Have hands-on experience of paid search and social strategies using platforms like Google, Facebook, Instagram etc.
Be open-minded and creative, able to create demand generation campaigns to meet business goals
Use data to test ideas and drive decisions, being very comfortable with analytics
Understand Dash’s ideal audience, working with the rest of the team to figure out where they hang out, what they’re influenced by, and the best way to reach them
Be an expert on how to best optimise activities to generate high-quality leads
Be self-starting and curious - full of new ideas you’d love to try
What you’ll be responsible for
Running Dash’s paid advertising campaigns across search, review sites and social, continuously optimising and trying new experiments
Creating effective lead-generation campaigns which target Dash’s ideal audience
Monitoring website CRO and lead funnels, implementing changes to better improve free trial and demo conversion rates across channels
Experimenting regularly with A/B tests throughout new and existing channels to build a better picture of what is working
Becoming the in-house expert on how to break into new, promising markets and audience groups
Researching and set up mutually-beneficial partnerships to drive leads
Reporting on lead generation performance, pulling out key trends and insight
Managing the budget for lead generation, ensuring activity returns on investment
We’re a cross-functional team of talented and committed people all excited to be making Dash a success. We’d love for you to join us :-)
Our goal is to find the right person for the role so we are keeping the salary range broad. £45-£55k (depending on your experience) plus profit share.
Bright is an equal opportunities employer. We believe in creating an environment where everyone can feel inspired, productive and fulfilled. For us this means building a culture where every individual can show up at work being openly and authentically themselves, each and every day. We welcome, celebrate and learn from diversity of experience, perspectives and backgrounds and all that entails.
That is why Bright supports equal opportunities; we celebrate individuality and all the diverse brilliance that goes with it.