Head of Marketing

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 About Thrive

Thrive Wearables create world changing health and wellness wearable technology. We are seeking an experienced digital marketing professional to head up our Marketing operations. We’re at an exciting stage of growth, and if successful, you will play a pivotal role in ensuring Thrive maintains its position as the go-to wearable technology experts.

Why work at Thrive?

We work exclusively with clients in the health, wellbeing and fitness industries and we believe the work we do should have a positive impact on the world. We use our technical expertise to advise clients, (re)design their products, and build their roadmap for global-scale production. We not only solve our clients’ problems, we strive to exceed their expectations of design and research.

As well as client work and partnership development, everyone at Thrive has the opportunity to instigate and work on our internal projects and innovations.

Our office in the heart of Brighton is surrounded by excellent shops, food options and pubs. We're a close-knit and diverse team with a shared interest in technology, health & wellbeing.

About the role

The Head of Marketing will have a digital focus and report to the CEO. You will work with the team to shape and focus Thrive’s brand identity, and drive awareness, engagement and conversion among target audiences. You will have autonomy to inform and implement the end-to-end marketing strategy, working with internal and external collaborators. While this role has a digital focus, the successful candidate would have strong experience in traditional marketing such as events and PR.

Skills and Experience:

You will have a broad range of experience in integrated marketing with a minimum of 4+ years experience in relevant roles, specifically in the emerging tech and digital space. The Head of Marketing will need to be able to assimilate technical information and transform into engaging content for a range of audiences. Key to this role is delivering Marketing Qualified Leads into the Business and being able to use data to drive better decision making.

 We expect the successful candidate to:

  • Have exceptional marketing and communication skills

  • Be able to use data effectively and work with other teams using data to drive decision making

  • Be a creative problem solver and seeker of opportunities

  • Be a confident team member and contributor

  • Be organised and able to prioritise to make maximum use of time and resources

  • Enjoy working in a small, but highly talented team

 This opportunity offers the chance to work in the incredibly exciting wearable and IoT technologies industry. This is a great time to join a company with big growth plans, with the aim of being a big player in the IoT market in the UK. We offer diversity within our roles and the chance for our employees to leverage our in-house expertise to take their own ideas forward. We nurture our staff to allow their talents to shine by tutoring, training, support and encouragement in their roles.

 

Thrive Wearables is a people focused agency, and we practice what we preach with progressive policies and a great culture we are committed to keeping as we grow.

 

Head of Marketing Job Accountabilities and Responsibilities:

As we’re a relatively small team, all roles offer a diverse range of activities. We know that in order for a team to function well, clear accountability is needed, and we have an Accountability and Responsibility framework across the organisation.

The scope of the role is detailed below, specifying areas of accountability and responsibility, as well as you'll be expected to support:

Lead generation:

  • Consistently deliver Marketing Qualified Leads against business driven targets

  • Develop audience engagement and conversion strategy

  • Assess lead conversion data and increase deal flow through tactical marketing

Communications and messaging:

  • Manage and implement content strategy across all digital channels such as website, email and social channels in collaboration with new and existing contractors

  • Support across the business to ensure all external communications and messaging are in line with brand guidelines

  • Support the proposal response process (incl. detailed RFP requirements) with content creation and brand assets

  • Hire inhouse support team to deliver content strategy

Brand identity:

  • Develop core message and voice

  • Maintain Thrive’s brand guidelines and manage rebranding initiatives

  • Manage design and production for all marketing materials and ensuring consistent brand assets are used at all times

  • Ensure a robust and secure technical infrastructure for our websites

Analytics and reporting: (data & evaluation):

  • Working with new and existing contractors to develop data monitoring systems

  • Regularly review and report on data analytics to inform marketing decisions and strategy

  • Establish suitable dashboarding to allow instant access to information for reporting and stakeholder visibility

  • Manage Mailchimp database in accordance with Thrive’s data policy and GDPR

 

Event marketing:

  • Deliver our events strategy and manage new and existing contractors with event development and marketing

  • Hire support staff to support an expanded events strategy

General

  • Networking, event attendance and knowledge sharing initiatives

  • Collaborative marketing and commercial activities with clients and partners

PR:

  • Working with media partners

  • Building a database of journalists

  • Own commissioning and management of traditional media relations and PR

 

Salary and Benefits

  • 55-65k
  • Competitive salary depending on experience
  • 25 paid holidays + UK Bank Holidays
  • Enrollment in a progressive EMI Share Option scheme as a ‘Founding Family member of the team and future membership of the employee ownership scheme (EOT), where decisions that shape the business will be made
  • Contributory pension
  • Brilliant office location, food, drink, bars in the heart of Brighton
  • Bike to work scheme and other flexible benefits that are aligned to our health and wellbeing focused mission

 


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