Paid Media Manager

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We are on the hunt for a Paid Media Manager looking to define what is possible. 

We are looking for a Paid Media Manager who is confident working with both internal and external stakeholders. We strive to produce work that delivers the best results for clients using innovation, so you will need to be someone who is constantly looking for new developments in the digital world.

You’ll need to be ambitious, enthusiastic and have a strong background in search and scripting with additional experience in social media and/or programmatic welcomed. 

We are inviting applications from candidates who have 3+ years’ experience of planning and buying digital media campaigns.

About us

Anything is Possible. We believe it so much we made it our brand. 

We partner with leading brands on media, creative and tech solutions that transform client outcomes. Now we’re the youngest ever agency to receive Effectiveness Accreditation from the Institute of Practitioners in Advertising. And we’re still just getting started.

We’re on a mission to transform the industry. We need great clients and great colleagues to help us make it happen.

We are Possiblists.

Are you?

The Role

On a daily basis you’ll be responsible for the smooth running of client campaigns. You will have the autonomy to proactively build strong working relationships with internal and external contacts whilst ensuring all your accounts meet - and go beyond -  industry-leading standards.
 

Media

You will contribute to the strategy & planning across our digital media client portfolio to meet and exceed their expectations, and lead the digital programme of work on your clients

With the agency built on three pillars of media, creative and technology, it gives us competitive advantage to do some truly outstanding work. All three pillars work as closely together allowing for innovation, automation and market leading integrated media solutions that push the boundaries of our industry.

We deliver market leading solutions for our clients which will meet their campaign objectives in the most cost effective way with ideas and partners that our clients may never have been previously aware of.

You will be responsible for the core channel executions within campaigns and aip product development & innovation in these areas. These channels include (but are not limited to) paid search, shopping, paid social, online display, video and audio advertising.


Connectivity and Automation 

As a core pillar of our business, we expect you to help us to connect and automate everything we can.

Within your role as a media expert, we want you to input to the development of bespoke tools that can help our business innovate, grow and differentiate from the competition.

You deliver client solutions that maximize impact and minimize low-value effort. You will have full support of our tech team and we expect you to develop our automated capabilities through identifying opportunities for automation and liaising with our automation team. 

Finally, as part of a team, we want you to develop your skills in emerging technologies and help shape our product capabilities. 


Knowledge 

You will help us to develop and deliver training programmes for all of our clients. 

You will provide thought leadership across our business and the industry, delivering insightful blog posts on our website and the trade press.

Most importantly, you will have a ruthless desire to improve through ongoing self-development.
 

Responsibilities

  • Leading digital activity for client accounts.

  • Creating and developing client digital media strategies and planning supporting activity.

  • Create, manage and optimise campaigns across paid search, shopping, paid social, programmatic & display, digital video and audio channels.

  • Perform competitive analysis and identify opportunities to increase share.

  • Use various 3rd party (such as SEMrush, Google Ad Planner and Similarweb) and aip (such as aipaware, aipinsignts & Ad Monitor) tools and platforms to support these activities.

  • Analyse data to determine the effectiveness of digital media activity on channel and wider campaign performance.

  • Monitor performance and track digital media KPIs against benchmarks and targets.

  • Follow digital media trends and news and stay up-to-date with new developments and practices.

  • Coding and development capabilities (Google Scripts, JavaScript, Python, etc); automate marketing processes and support the team in providing innovative tech solutions.

  • Communicating with clients to provide updates on the status of their campaigns and make suggestions to increase effectiveness when necessary.

  • Write report insights to scrutinise digital media performance and its contribution to client campaigns.

  • Work with other media team members & Strategy & Planning Partners to align & integrate digital media activity with other media channels and client marketing objectives. 

Skills and Qualifications

Required:

  • A minimum of 3 years agency experience managing enterprise paid search or paid social campaigns

  • Google Certified Professional.

  • Google Analytics Individual Qualification (GAIQ).

  • Working knowledge of other digital buying platforms such as Facebook, LinkedIn Snapchat and Pinterest

  • An understanding of the Programmatic landscape

  • Strong communication skills – ability to communicate effectively with clients and internal teams.

  • Strong data and analytics skills

  • A commercial focus

  • Time management – being able to juggle multiple activities and client accounts, ensuring on-time delivery of all required tasks.

Nice to Haves:

  • Experience of other marketing and media channels (SEO, TV, Video, Radio, OOH, Press etc)

Who we are. Who you are.

Our shared behaviours are what make our business:

  • Embrace uncertainty 

Get comfortable with uncomfortable. Humans are hardwired to fear ambiguity and the unknown, but taking a calculated risk is the only way we’ve ever invented or survived. 

  • Be daring

If you want to be great you won’t get there by standing still. Being daring might mean you sometimes have to break the rules. We champion the rule-breakers - they make change.  

  • Be curious

Look where no one else is looking. Be eclectic and diverse in your reading and influences. Think of challenges as opportunities in disguise. 

  • Be accountable 

Do the right thing by your colleagues, your clients and yourself. You own the quality of your work. Good is never good enough. Own your failures alongside your successes. We learn more from them. 

  • Be decisive

Don’t hedge. Our world moves fast, and data is illuminating. But sometimes you need to take a leap on little more than your gut feeling.  Clear decision making creates momentum, inspires and leads from the front.

  • Be imaginative 

When we’re young we have limitless imagination. Go there again. Everyone here is creative. And we are all only as good as our next great idea. 

  • Be inclusive

We’re a deliberately diverse bunch who share a belief in the possible. Diverse perspectives generate collective intelligence. Our culture respects every perspective, every belief, every background. 

  • Be direct

Say what you mean. Mean what you say. Don’t be afraid to voice your thinking - respectfully and with reason. Be conscious of how the things you do affect the people around you. How are you influencing them to be better and encourage them to speak up and add their voice? 

 

We want to take you out of your comfort zone, to stretch and to learn. You must believe that anything is possible.

In short, we want you to be the best person you can be.

We know we're asking a lot. 

So we give a lot back.

In addition to a competitive salary we’ll give you everything you need to operate at the top of your game:

  • Full IPA & BIMA Membership

  • Ongoing dedicated training budget

  • Regular agency socials (non-compulsory!) and all the perks of agency life 

  • Self-development funding for life, not just as an aip employee

  • Mentoring scheme

  • Premier League football hospitality

  • Headspace subscription

  • Healthcare benefits

  • Flexible working 

  • Unlimited holiday

  • London and Brighton offices - but work wherever you are at your best

  • Midweek lunch budgets and free Friday refreshments

  • Access to a world-class research suite including Nielsen, Similarweb, WARC, IPA, BARB, SEMrush, aipAware, YouGov

  • Access to aip's business library - if we don’t have the book you want to read (unlikely!), we add it to the bookshelf.

 

We aren’t just any other agency. We are building a movement called Possiblism. 

Ask us about it sometime. And if you are ready to make a difference, then get in touch today.

 

For more on what it's like to be a Possiblist, check out our Talent Talk with Wired Sussex


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