Programmatic Exec

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We are looking for a Programmatic Executive who understands the mechanics of the programmatic marketplace and is keen to continue developing with more exposure to clients. The programmatic space represents a huge opportunity to use traditional media in new ways, we are looking for someone who is keen to develop their understanding of audio and video and how we can use programmatic to activate these dynamically.

You’ll need to be ambitious, enthusiastic and be keen to support our programmatic lead with expanding our programmatic proposition.

We are inviting applications from candidates who have 1+ years’ experience of buying programmatic media campaigns.

About us

Anything is Possible. We believe it so much we made it our brand. 

We partner with leading brands on media, creative and tech solutions that transform client outcomes. Now we’re the youngest ever agency to receive Effectiveness Accreditation from the Institute of Practitioners in Advertising. And we’re still just getting started.

We’re on a mission to transform the industry. We need great clients and great colleagues to help us make it happen.

We are Possiblists.

Are you?


The Role

The Programmatic Team at AIP are responsible for the planning and buying of campaigns across Display, Video, Native, TV and Audio.  They work as part of the Craft Team to deliver integrated plans that have innovation and creativity at their heart.

The Programmatic Executive plays a crucial role in the running of campaigns across all Programmatic media. They will work closely with the Programmatic Lead with regards to trading and strategy.

As a Programmatic Exec you will create and manage media campaigns across all Programmatic channels, including Display, Video, Native, TV and Audio.

You will contribute to the strategy & planning across our client portfolio to meet and exceed their expectations. As part of a team you will deliver award-winning integrated media solutions that push the boundaries within our industry. You will be responsible for the core channel executions within campaigns and aip product development & innovation in these areas.

On a daily basis you’ll be responsible for the smooth running of client campaigns. You will have the autonomy to proactively build strong working relationships with internal and external contacts whilst ensuring all your accounts meet - and go beyond -  minimum best practice standards.

The successful candidate will have 1-2 years programmatic experience, excellent industry knowledge of programmatic and fantastic relationship building abilities. You will have good experience of setting up campaigns and ad trafficking for clients of differing budgets and sectors. You will be able to work on multiple clients simultaneously.


Responsibilities

Your daily responsibilities will include:

  • Plan, buy and execute programmatic campaigns for a range of clients across multiple DSPs

  • Analyse campaign performance and write expert commentary in weekly, monthly and quarterly performance reviews.

  • Support with ad operation responsibilities, such as ad trafficking, pixel implementation, tagging and audience creation.

  • Communicating with clients to provide updates on the status of their marketing campaigns and make suggestions to increase effectiveness when necessary.

  • Delivering competitive results across all programmatic media buys through timely optimisations of client campaigns and continuously looking for new ways to improve performance.

  • Keep the department and agency at the forefront of media innovations and opportunities through knowledge sharing.

  • Build relationships with key media owners and suppliers.

  • Supporting the Programmatic Lead in new business work.

 

Skills and Qualifications

Must haves:

  • DSP experience – Hands on experience and a good understanding of how to set up & manage campaigns within a demand-side platform

  • Ad trafficking – Experience of setting up ad tags and trackers within an ad server 

  • Mathematics – a good level of mathematics and data analysis.

  • Communication skills – ability to listen and communicate effectively with clients and internal teams, write attention grabbing ad copy and insightful report commentary.

  • Time management – being able to juggle multiple activities and client accounts in a fast-paced agency environment, ensuring on time delivery of all required tasks.

Nice to haves:

  • Some experience across other channels, such as Paid Social (e.g. Facebook, LinkedIn, TikTok, Instagram)

  • Coding and development capabilities (Google Scripts, Javascript, Python etc)

  • An understanding of the dynamic creative optimisation

  • Experience with supply path optimisation

  • Good understanding of the cookieless solutions in the market and wider knowledge of the cookie conversation in the industry.

Who we are. Who you are.

Our shared behaviours are what make our business:

  • Embrace uncertainty 

Get comfortable with uncomfortable. Humans are hardwired to fear ambiguity and the unknown, but taking a calculated risk is the only way we’ve ever invented or survived. 

  • Be daring

If you want to be great you won’t get there by standing still. Being daring might mean you sometimes have to break the rules. We champion the rule-breakers - they make change.  

  • Be curious

Look where no one else is looking. Be eclectic and diverse in your reading and influences. Think of challenges as opportunities in disguise. 

  • Be accountable 

Do the right thing by your colleagues, your clients and yourself. You own the quality of your work. Good is never good enough. Own your failures alongside your successes. We learn more from them. 

  • Be decisive

Don’t hedge. Our world moves fast, and data is illuminating. But sometimes you need to take a leap on little more than your gut feeling.  Clear decision making creates momentum, inspires and leads from the front.

  • Be imaginative 

When we’re young we have limitless imagination. Go there again. Everyone here is creative. And we are all only as good as our next great idea. 

  • Be inclusive

We’re a deliberately diverse bunch who share a belief in the possible. Diverse perspectives generate collective intelligence. Our culture respects every perspective, every belief, every background. 

  • Be direct

Say what you mean. Mean what you say. Don’t be afraid to voice your thinking - respectfully and with reason. Be conscious of how the things you do affect the people around you. How are you influencing them to be better and encourage them to speak up and add their voice? 


We want to take you out of your comfort zone, to stretch and to learn. You must believe that anything is possible.

In short, we want you to be the best person you can be.

We know we're asking a lot. 

So we give a lot back.

In addition to a competitive salary we’ll give you everything you need to operate at the top of your game:

  • Full IPA & BIMA Membership

  • Ongoing dedicated training budget

  • Regular agency socials (non-compulsory!) and all the perks of agency life 

  • Self-development funding for life, not just as an aip employee

  • Mentoring scheme

  • Premier League football hospitality

  • Headspace subscription

  • Healthcare benefits

  • Flexible working 

  • Unlimited holiday

  • London and Brighton offices - but work wherever you are at your best

  • Midweek lunch budgets and free Friday refreshments

  • Access to a world-class research suite including Nielsen, Similarweb, WARC, IPA, BARB, SEMrush, aipAware, YouGov

  • Access to aip's business library - if we don’t have the book you want to read (unlikely!), we add it to the bookshelf.

 

We aren’t just any other agency. We are building a movement called Possiblism. 

Ask us about it sometime. And if you are ready to make a difference, then get in touch today.

 

For more on what it's like to be a Possiblist, check out our Talent Talk with Wired Sussex.


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