Analytics Director

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Who we are and what we’re looking for…

As our client base continues to grow we are looking for an exceptional candidate to join our analytics and data team. You will be responsible for growing and strategically running analytics services at Fresh Egg, working with the Head of Analytics & Data to drive the quality of work and revenue across the agency. This is a hands-on role where you will be expected to lead and successfully deliver analytics related activity, achieving significant progress/results for clients against their objectives. You will also be responsible for leading and supporting a team of analytics specialists.

Fresh Egg is among the leading digital marketing agencies in the UK. Our mission is to uncover customer challenges and transform them into digital success. We don’t employ cogs to fit into a machine, we employ exceptional individuals who can help us to consistently outperform expectation.

 

Skills, knowledge and experience…
You will be required to work with the Head of Analytics & Data to create, maintain, and communicate the agency’s strategy for analytics for each financial year, aligned to the company’s growth, strategic direction and goals. You will have responsibility for performance of the analytics function, including budget and target achievement, guiding the team in the creation of integrated services to evolve the skillset as the industry matures and grows. You will need to thoroughly understand the digital industry and client businesses to drive strategic plans and expansion of analytics related services. We are looking for someone who will develop and support their direct line reports in achieving their performance objectives through specific strategies and tactics to achieve and report on value.

 

Key responsibilities

  • To work closely with all relevant stakeholders as required to ensure that all client accounts have a robust strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of the client.
  • To manage the overall performance of the analytics function, making sure account and project activities are well-managed, producing results and delivered on time and budget.
  • To support the business development team with pre-sale activities, driving leads and increasing analytics related work for the agency.
  • To carry out detailed initial consultancies/audits, and best in class analytics work for assigned new and existing clients.
  • To lead strategy workshops with clients to understand their requirements and then translate that into technical tasks and implement industry-leading solutions.
  • To create and maintain analytics roadmaps for clients to drive value using data and analytics.
  • To ensure the analytics team is delivering best in class work.
  • To drive a test and learn culture to keep the agency relevant in market and the ability to delight clients with growth driving tactics.
  • To develop the position of the company on its approach to analytics, increase the awareness of the Fresh Egg team within the industry and drive awareness of agency expertise to attract new clients.
  • To initiate and carry out regular objective testing of tools, resources and performance-driving techniques working to annual budgets.

 

What you will have

  • Good knowledge and experience across our digital channels and disciplines
  • At least five years of analytics and data experience at a senior level
  • Agency experience is preferred however, not essential
  • Strong commercial knowledge of Google stack, GA and be up to date with GA4 developments.
  • Understanding and proven experience of auditing, implementing and maintaining Google Analytics & Google Tag Manager across a range of types of accounts (including ecommerce)
  • Understanding of JavaScript, CSS, and HTML is needed
  • Experience with SQL, DBT, Google Cloud Platform, Python would be beneficial although not essential
  • Experience supporting clients at a strategic level
  • Experience running workshops or meetings with senior stakeholders to gather analytics requirements and ability to transfer these into technical requirements
  • Experience putting in place strategic roadmaps to help clients drive value using data and analytics
  • Excellent planning and organisation skills
  • Strong negotiation, conflict resolution, problem-solving skills
  • Strong written and verbal communication skills
  • Ability to build a strong rapport with clients, key stakeholders and internal teams
  • Good presentation skills and experience of facilitating - and leading where required - client meetings and workshops
  • Ability to motivate, inspire and collaborate effectively.
  • Ability to drive performance and clearly measure impact across all recommended activity

 

 

What we’ll give you in return…

The most brilliant part of Fresh Egg is its people – you’ll see what we mean as soon as you arrive. People to learn from, caring people and people full of ideas (not to mention they can bake a mean cake). We therefore look after our staff and we’re all rewarded with, amongst other things:

  • 3pm finish on Fridays
  • Input into the company goals – we are all asked for our opinions on where the company should be headed
  • Regular social events to suit everyone – quiz nights, escape games, barbecues and our infamous Christmas party
  • Workplace flexibility – we entrust our line managers with the flexibility to work with you on what you need in order to get the best job done
  • Enhanced pension contributions, critical illness and death in service packages
  • Wellbeing support –financial wellness sessions, a wellness guide, employee savings and cycle scheme access as well as activities and an in-office gym
  • Enhanced maternity and paternity packages
  • A structured induction program giving you the chance to learn about the different functions across Fresh Egg

Please refer to our website for a list of full benefits.


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