Paid Media Analyst

THE ROLE
This is the perfect role for a data-led, creative paid media professional that wants to be hands-on with the management of cross-platform paid advertising campaigns.

We’re looking for a paid advertising enthusiast who is organised, creative, analytical and will be comfortable in discussing paid media practices directly with our clients.

If you’ve ~3 years’ of paid media experience, are self-sufficient and enjoy working cross-platform and cross-industry, we’d love to speak with you. 

In return, you’ll be entering a supportive and flexible workplace, with lots of opportunity for self-development, and the chance to build your own paid media team.

RESPONSIBILITIES INCLUDE: 

• Configuring and restructuring advertising accounts (Google Ads, Microsoft Advertising and social media ad platforms)
• Continuous analysis, optimisation and reporting of paid media campaigns
• Leading the paid media contribution to our client marketing strategies
• Leading the paid media contribution to our new business pitches
• Identifying, understanding and documenting our client’s paid media objectives
• Uncovering our client’s paid media assumptions, motivations and resources
• Configuring new ad campaigns and ads
• Creating paid media ads (copy and assets) in collaboration with our Head of Creative and other third parties
• Communicating paid media performance in regular review meetings and client calls
• Sharing new paid media practices and trends with our team and clients

SKILLS & EXPERIENCE REQUIREMENTS:

• Approximately 3 years of paid media experience, with ideally at least 1 year agency-side
• Proficient in managing the breadth of Google Ads and Microsoft Advertising campaign types, including Shopping, Display, Video and Remarketing
• Experience in managing paid media budgets of >£10k per month
• Demonstrable paid social advertising experience (preferably Facebook, Twitter and/or LinkedIn)
• Experience in creating and presenting paid media performance reports
• Evidence of having improved paid media performance over a sustained period (at least 6 months)
• Experienced in leading paid media pitches and communicating the value of paid media
• Able to clearly demonstrate paid media processes, including account auditing, ad creation and optimisation strategies
• Experience in surfacing performance insights from paid media data

DESIRABLE SKILLS & ATTRIBUTES:

• Google Ads certifications
• Google Analytics certifications
• Experienced in working with e-commerce businesses
• Practical experience in any other paid advertising network, i.e. content discovery networks, podcasts
• Self-motivated
• Resourceful
• Compassionate
• Curious
• Proactive
• High level of attention to detail
• Reliable

COMPANY BENEFITS:

• Flexible working hours and culture
• Dedicated training time (at least 12 days per year)
• Monthly personal development meetings
• Access to a team training and well-being budget
• Access to a WFH budget (to make your home office as comfortable as possible)
• Lunch & Learns with a variety of marketing and business professionals
• Guaranteed ticket to BrightonSEO
• Discounted BrightonSEO training
• Ability to build your industry profile through BrightonSEO and our Internet Marketing Podcast
• 25 days of annual leave per year, with an extra day added for every year of service
• A generous work-based pension scheme
• Ability to buy additional annual leave
• Ride2Work scheme
• Dental plan
• Free network railcard
• Bring your dog to work (we’re based in dog-friendly Plus X)

Note: We’re a remote-first company, but Sussex-based is preferable given the location of the majority of our team and our clients.