Digital Marketing Lead

Are you a dynamic, well-rounded and passionate B2B digital marketer who loves driving and measuring inbound growth? If so, we want to hear from you! 

We’re a talented, collaborative and friendly team of marketing specialists looking for someone equally as special to manage our lead generation function. You will be responsible for acquiring new Marketing Qualified Leads (MQLs) through key acquisition channels such as SEM, SEO and Paid Social.

Reporting into our Head of Demand Generation, you’ll get to be part of a winning marketing team who thrive in a fast-paced, high-growth environment. 

Elucidat is officially one of the UK’s Best Workplaces in 2022 according to Great Place to Work. This is a great opportunity to join a passionate, smart and fun team. You’ll be supporting us at an exciting stage of our growth.

 

What we do

Elucidat is an elearning authoring platform used by the world’s leading companies to deliver impactful learning on a global scale. Elucidat enables teams to scale production without increasing costs or reducing impact. With Elucidat, teams can harness internal expertise, control quality, and ensure employees receive relevant learning that achieves real impact. We work with some of the world's most successful organisations, including Oxfam, Tesco and DECIEM.

 

Our Culture

We put people first. We know that life is about more than work, so we give you space and support to thrive professionally and personally. Our success is fuelled by the positive attitudes and exceptional talent of our team, who live by our Learn, Care, Share values every day.

 

The role

Your number one focus will be lead generation to ensure you hit your MQL targets. As a B2B SaaS company, attracting enterprise customers who meet our Ideal Customer Profile (ICP) and Acceptable Customer Profile (ACP) criteria is crucial to us growing our new business pipeline and achieving our Annual Recurring Revenue target.  

 

We are looking for someone who can…

  • Develop and execute our digital marketing strategy and lead generation campaigns to help grow our new business pipeline 

  • Drive high-quality traffic to our website through SEM, SEO and Paid Social to ensure we continually improve CRO

  • Improve the customer experience across our site through A/B testing and experimentation

  • Manage spend and maintain budgets to drive strong return on investment (ROI) and efficient customer acquisition costs (CAC)

  • Measure the effectiveness of our lead generation campaigns by analyzing data and analytics

  • Regularly produce reports on performance against our objectives, key results and KPIs

  • Oversee our email marketing and inbound nurture workflows using Hubspot

  • Manage relationships with agencies, freelancers and third parties

  • Share insights with the wider team (Sales, Sales Development, Customer Success) to support our growth strategy
     

What you need...

  • 3+ years firsthand experience in a B2B digital marketing role

  • Excellent grasp of current SEM/SEO best practices and demonstrable hands-on experience 

  • Ability to run multi-channel digital advertising campaigns 

  • Expertise in conversion rate optimisation (CRO) 

  • Experience in website management and maintenance (ideally Wordpress and Hubspot)

  • Confidence in writing copy and optimizing keywords for PPC and LinkedIn Ads

  • A successful track record in email nurture workflows 

  • A natural inclination towards data, and a desire to extract meaning from data (Ideally Google Analytics qualifications and dashboard expertise)

  • Experience using marketing automation platforms and CRM systems


 

Benefits

  • Our company values are 'Learn, Care, Share' which we apply to all aspects of our work, from our flexible working opportunities, to our friendly, supportive culture

  • Flexible working and a healthy work/life balance - opportunities to help you juggle other commitments, work from home, and childcare

  • Competitive salary, 25 days holiday (increasing to 30 with tenure)

  • Inclusion in the company wide bonus scheme, designed to reward all employees as the business achieves new milestones

  • Work from anywhere Policy for up to four weeks per year

  • Health benefits covering physical and mental wellbeing through Health Shield cash plan

  • An office stocked with your favourite refreshments (including free fruit, cereal, chocolate, assortment of snacks and drinks)

  • Elucidat wants you to flourish and thrive. We will support your development and career progression in ways that work for you.

  • 1 day per month dedicated learning time for all staff

  • Happier weekdays - A meeting-light culture and opportunities to get to know team members better through things like weekly ‘donuts’, monthly socials, and events

  • Happier weeknights - We organise socials every month and bring together everyone in the business including all remote workers at least once every 6 months to do team building exercises and to share ideas over dinner

  • Giving back - There are opportunities for staff to give back to non-profit activities or charities that support the wider community

  • Everyone has a voice - We are building a culture where everyone is respected and has a voice in the day to day running of the company - a workplace where everyone is valued for the contributions they make

 

Hours: Full time


Location: Hybrid - 1 day per week in the Brighton office


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