Head of Marketing

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PLATF9RM is Brighton & Hove’s largest independent coworking community of businesses and creative entrepreneurs, known for its lively and collaborative culture. There is a revolution happening in the world of work, and we’re at the forefront. Our mission is to Make Work Wonderful; for our team, our members, and the wider community guides everything we do.

 

What You’ll Do

You will need to apply strong, inspirational leadership skills to motivate a team to deliver marketing activities, campaigns, and collaborations, build member engagement to increase brand awareness, and drive lead flow and sales.

  • Leading the development of all marketing plans in line with our brand
  • Creating and executing strategies for all Marketing activity, including Digital, Advertising, and Communications, ensuring a solid and consistent lead flow for coworking, private offices, meeting rooms, and event space hire
  • Focusing on growing audiences and the uptake of our memberships
  • Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies
  • Prepare and manage monthly, quarterly and annual marketing budgets
  • Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI)
  • Conducting strategic marketing analysis that will help guide marketing messages
  • Consistently identifying new or expanded revenue opportunities and strategising the implementation of plans
  • Provide tools and materials to enable the sales team to function effectively. Work closely with sales teams to ensure training is delivered effectively and conversions are maximised
  • Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts
  • Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values
  • Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team, analysing brands of competitors, consumer trends, and behaviours to remain a leader in our market
  • Monitoring the performance of our brand through key performance indicators (KPI)
  • Maintaining and growing the brand’s affiliations and partnerships
  • Analyse and report on all data collected including lead data, member data, and feedback. Utilise this data to execute effective marketing campaigns

 

Community, Design & Content

  • Full ownership of user journey from lead generation through to member experience and churn. Work closely with Front of House management to ensure churn is as low as possible
  • Work closely with the Events Manager to curate a leading event and cultural program which aligns with our brand and reaches into the wider community
  • Head all internal and external communications with our members and team
  • Overseeing social media planning and execution
  • Develop creative and innovative ways to fuel and empower communities and individuals that the company engages with through new outreach, programs, and initiatives
  • Managing creative agencies and retainer partners
  • Overseeing content such as blog posts, press releases, marketing materials, mailers, social media, artwork, print, and digital media
  • Evolving our creative output and design by using the PLATF9RM Brand Toolkit & Brand Asset system

 

What You'll Know

  • Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects
  • Advanced CRM knowledge (preferably Active Campaign, HubSpot, etc)
  • Email Marketing Automation
  • Working knowledge of search engine optimisation (SEO), lead generation, and affiliate marketing practices, techniques, and outcome expectations.
  • Experience with cultural programming and content strategy
  • The ability to develop strong relationships with cross-departmental team members to enable collaboration, advice sharing, and directional leadership where required
  • Excellent understanding of regulations, professional standards, policies, procedures, and legislation including data protection and GDPR
  • Experience using CMS (preferably WordPress)
  • Google Ads + Google Analytics
  • Social (LinkedIn, Facebook, Twitter, TikTok, Instagram) + Paid Advertising
  • Creative eye for photography and videography
  • Entire funnel reporting including conversion rates
  • Experience with holding and managing budgets

 

Key Relationships

Leadership Team | Marketing Team | Operations Team | Freelancers & Contractors

 

Who You Are

Key Requirements

  • Over 5+ years of experience in Marketing
  • Alignment with PLATF9RM’s core values; spiritful, meaningful, thoughtful
  • Inherent team spirit to provide energy, drive, and enthusiasm
  • Strategic thinking and problem-solving abilities
  • Superior interpersonal and organisational skills
  • Confidence to use initiative
  • A positive and approachable manner
  • Good time management skills and the ability to prioritise
  • Adaptability to change
  • Willingness to embrace new ideas and processes
  • The ability to be challenged on your advice and to accept criticism
  • Able to make quick but rational decisions when working under pressure
  • A high level of creativity and innovation
  • Business acumen and strategic thinker
  • An understanding of trends and an ability to respond to our member's feedback
  • Ability to forge meaningful relationships across multiple departments and functions;
  • Comfortable working in a fast-paced and dynamic work environment, which demands both quick thinking and strong attention to detail

 

How You’ll Define Success

  • Lead generation
  • Return on Marketing Investment
  • A well-attended leading Event and Cultural Program
  • Market growth
  • Member feedback
  • Churn & Retention
  • Top of the funnel lead flow
  • Uncover revenue opportunities
  • Partnerships & sponsorships that increase our reach

 

Benefits

  • 20 days holiday plus 8 bank holidays, increasing by 1 day per year of service, capped at 3 years
  • Flexibility with some work-from-home opportunities
  • A Macbook Pro
  • Friday drinks in PLATF9RM
  • Monthly Socials
  • The day off on your birthday
  • Full access to our cultural program & perks
  • Access to a network of business professionals and creatives across Brighton & Hove
  • Team days out and regular tickets to other events in Brighton
  • Discounts at some of the best local and independent restaurants and shops in Brighton

 

Salary: £40 - £45K per annum

Working Hours: Monday - Friday, 9 - 6 with some flexibility needed for evening and weekend events

Direct Reports: Events Manager & Marketing Executive

Locations: PLATF9RM Tower Point & Hove Town Hall / Hybrid

 

Apply Here: https://bit.ly/p9-head-of-marketing


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