Head of Marketing

PLATF9RM is Brighton & Hove’s largest independent coworking community of businesses and creative entrepreneurs, known for its lively and collaborative culture. There is a revolution happening in the world of work, and we’re at the forefront. Our mission is to Make Work Wonderful; for our team, our members, and the wider community guides everything we do.

What You’ll Do

You will need to apply strong, inspirational leadership skills to motivate a team to deliver marketing activities, campaigns, and collaborations, build member engagement to increase brand awareness, and drive lead flow and sales.

• Leading the development of all marketing plans in line with our brand
• Creating and executing strategies for all Marketing activity, including Digital, Advertising, and Communications, ensuring a solid and consistent lead flow for coworking, private offices, meeting rooms, and event space hire
• Focusing on growing audiences and the uptake of our memberships
• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies
• Prepare and manage monthly, quarterly and annual marketing budgets
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI)
• Conducting strategic marketing analysis that will help guide marketing messages
• Consistently identifying new or expanded revenue opportunities and strategising the implementation of plans
• Provide tools and materials to enable the sales team to function effectively. Work closely with sales teams to ensure training is delivered effectively and conversions are maximised
• Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts
• Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values
• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team, analysing brands of competitors, consumer trends, and behaviours to remain a leader in our market
• Monitoring the performance of our brand through key performance indicators (KPI)
• Maintaining and growing the brand’s affiliations and partnerships
• Analyse and report on all data collected including lead data, member data, and feedback. Utilise this data to execute effective marketing campaigns

Community, Design & Content

• Full ownership of user journey from lead generation through to member experience and churn. Work closely with Front of House management to ensure churn is as low as possible
• Work closely with the Events Manager to curate a leading event and cultural program which aligns with our brand and reaches into the wider community
• Head all internal and external communications with our members and team
• Overseeing social media planning and execution
• Develop creative and innovative ways to fuel and empower communities and individuals that the company engages with through new outreach, programs, and initiatives
• Managing creative agencies and retainer partners
• Overseeing content such as blog posts, press releases, marketing materials, mailers, social media, artwork, print, and digital media
• Evolving our creative output and design by using the PLATF9RM Brand Toolkit & Brand Asset system

What You'll Know

• Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects
• Advanced CRM knowledge (preferably Active Campaign, HubSpot, etc)
• Email Marketing Automation
• Working knowledge of search engine optimisation (SEO), lead generation, and affiliate marketing practices, techniques, and outcome expectations.
• Experience with cultural programming and content strategy
• The ability to develop strong relationships with cross-departmental team members to enable collaboration, advice sharing, and directional leadership where required
• Excellent understanding of regulations, professional standards, policies, procedures, and legislation including data protection and GDPR
• Experience using CMS (preferably WordPress)
• Google Ads + Google Analytics
• Social (LinkedIn, Facebook, Twitter, TikTok, Instagram) + Paid Advertising
• Creative eye for photography and videography
• Entire funnel reporting including conversion rates
• Experience with holding and managing budgets

Key Relationships

Leadership Team | Marketing Team | Operations Team | Freelancers & Contractors

Who You Are

Key Requirements

• Over 5+ years of experience in Marketing
• Alignment with PLATF9RM’s core values; spiritful, meaningful, thoughtful
• Inherent team spirit to provide energy, drive, and enthusiasm
• Strategic thinking and problem-solving abilities
• Superior interpersonal and organisational skills
• Confidence to use initiative
• A positive and approachable manner
• Good time management skills and the ability to prioritise
• Adaptability to change
• Willingness to embrace new ideas and processes
• The ability to be challenged on your advice and to accept criticism
• Able to make quick but rational decisions when working under pressure
• A high level of creativity and innovation
• Business acumen and strategic thinker
• An understanding of trends and an ability to respond to our member's feedback
• Ability to forge meaningful relationships across multiple departments and functions;
• Comfortable working in a fast-paced and dynamic work environment, which demands both quick thinking and strong attention to detail

How You’ll Define Success

• Lead generation
• Return on Marketing Investment
• A well-attended leading Event and Cultural Program
• Market growth
• Member feedback
• Churn & Retention
• Top of the funnel lead flow
• Uncover revenue opportunities
• Partnerships & sponsorships that increase our reach

Benefits

• 20 days holiday plus 8 bank holidays, increasing by 1 day per year of service, capped at 3 years
• Flexibility with some work-from-home opportunities
• A Macbook Pro
• Friday drinks in PLATF9RM
• Monthly Socials
• The day off on your birthday
• Full access to our cultural program & perks
• Access to a network of business professionals and creatives across Brighton & Hove
• Team days out and regular tickets to other events in Brighton
• Discounts at some of the best local and independent restaurants and shops in Brighton

Salary: £40 - £45K per annum

Working Hours: Monday - Friday, 9 - 6 with some flexibility needed for evening and weekend events

Direct Reports: Events Manager & Marketing Executive

Locations: PLATF9RM Tower Point & Hove Town Hall / Hybrid

Apply Here: https://bit.ly/p9-head-of-marketing