Conversion Rate Optimisation Manager

About 15gifts

At 15gifts, we’re obsessed with the psychology of choice. We study the key consumer psychology principles that enable consumers to make confident choices on the high street, and we replicate these within our digital guided selling technology to enable consumers to make the same confident decisions online.

We work with some of the world’s leading telecommunications and media brands throughout Europe & the U.S. with our technology powering millions of confident customer decisions across brands such as Verizon, T-Mobile, O2, Virgin Media, EE, BT, Tesco and Vodafone.

About the role

The CRO Manager is responsible for performance and optimisation of the 15gifts platform and delivering the highest possible KPI uplift for customers. They work with the team to define and deliver an experimentation roadmap that best achieves the CRO team goals. The CRO Manager will understand how to harness input from a variety of disciplines to best shape and improve our product.

The person we’re looking for

We are looking for an experienced conversion rate optimisation manager who has proven experience of delivering against commercial goals and strategic outcomes. It is essential that this individual is confident working with data and data scientists as well as sprint teams and has the ability to harness inputs from a variety of sources both internal and external.

You’ll be responsible for

  • Own and develop the customer journey – through analysis and insight you will be building a holistic view of the customers behaviours and constantly looking for areas to improve the digital journey

  • Define and manage the end-to-end optimization roadmap and strategy – planning, implementing, prioritisation and measurement

  • Running and measuring A/B tests, always identifying areas of opportunity

  • Being the go-to expert for the product, inside and outside 15gifts

  • Ensuring insights/visibility back into the product best practice and relevant supporting business processes

  • Understanding the products our partners sell, identifying the key differentiators that resonate with their customers 

  • Working with Data, Design, and UX teams to improve our existing products and define new products and features

  • Creating and prioritising stories that meet DoR and managing the product backlog

  • Performing market and competitor analysis to keep ahead of the curve

  • Understanding how to read, predict and influence customer behaviour by keeping up to date with consumer psychology 


Skills and experience 

  • 3+ years Experience leading a conversion optimisation team

  • High levels of drive, enthusiasm, and energy

  • Consistently challenges and raises the bar on business and team performance. 

  • Commercially minded, with a strong ‘results led’ focus

  • Proven experience of improving KPI product and delivering against commercial metrics

  • Experience in leading product discovery / design sprints

  • Strong analytical skills and comfortable working at a detailed level when needed


Why choose us

Our Culture

Our success is underpinned by our cultural values. These values are not something we stick up on a wall – they don’t need to be. They are behaviours that we recognise and celebrate in each other. They are what we live by every day.

Our Cultural Values

  • Positive vibes

  • Take the initiative

  • Seek feedback

  • Stay ahead

  • Team 15gifts

Our values are driven through Culture Club – a staff team that rotates every quarter. Advocates for our culture as we grow, Culture Club activates ideas, makes improvements and helps everyone to connect.

Benefits include

  • Employee Assistance Programme (confidential counselling)

  • Medicash healthcare scheme (reclaim costs for dental, physiotherapy, osteopathy and optical care)

  • easitBrighton travel scheme (discounted public transport options)

  • Cycle to work scheme

  • Life Insurance scheme 

  • 33 days holiday (including bank holidays)

  • Contributory pension scheme

Other extras in the office

  • On site changing rooms, showers and internal bike storage

  • Breakfast, fresh fruit, snacks, beers

  • Yoga and other fitness activities

  • Regular social events, including Friday drinks and book club

  • Visits from friendly office dogs

For more information on what it's like to work at 15gifts, check out our Talent Talk with Wired Sussex

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