Digital Insights Analyst

The University of Sussex is looking for an exceptional digital insights analyst to join its Digital and Creative Media Team.

We want someone who has a passion for data, can spot new opportunities, and will help embed an evidence-based culture across the Communications, Marketing and Advancement Division and the wider University.

If you’re highly organised, have a proven track record of developing analysis-based strategy, and have a passion for and knowledge of digital, we want you to join our team.

Your role will be all about diving deep into the data, setting up advanced tracking and finding insights to help us realign, rethink or repeat strategies. You will work closely with the Digital teams to push forward developments and assist with optimising the performance of our digital content.

You will support our Marketing and CRM teams to take our campaign activity to the next level. In addition, you will need excellent client and customer service skills, working as you will alongside our Academic Schools, Professional Services and external digital agencies.

You will be expected to benchmark performance, find insights through data analysis, and embed best practice around the use of data and analytics. You will lead on implementing and managing Google Analytics 4.

In this role you will monitor the digital performance of projects, campaigns and general digital usage of the website and other channels, analyse results and present findings making sure all data can be interpreted to provide actionable insights.

This is an exciting time to join the Digital and Creative Media team. The University has recently appointed a new Vice-Chancellor and the team is involved in a digital transformation program which includes re-development of the website.

The Digital Insights Analyst role is pivotal to this and will be expected to provide a detailed knowledge of the changing nature of digital engagement and of our competitors, as well as delivering comprehensive evaluation of our metrics to refine our activities.

You will work closely with a highly skilled development and content team and other colleagues across the Division. The University is an exciting, varied and flexible place to work, it is set in beautiful surroundings and has many benefits to staff members.

Please contact Tony Hudson, Head of Digital Development, t.hudson@sussex.ac.uk for informal enquiries.