Graphic Designer

Job Description: Graphic Designer – Digital & Print Design, Packaging Design, Photography

Position Overview:

We are seeking a highly skilled and innovative Graphic Designer with experience in digital design, print design, packaging design and photography to join our team. The ideal candidate will have a strong passion for creating engaging print and digital marketing assets, visually stunning packaging designs, and captivating photography that resonates with our audience. This role involves a unique blend of digital and print design expertise to enhance our e-commerce platform's visual appeal and overall brand presence online and offline.

Key Responsibilities:

·         Digital Design:

·         Collaborate with the wider marketing team to create digital marketing campaigns that span email, social media, web and video.

·         Be confident in including animation across the digital marketing areas to create eye-catching collateral.

·         Optimize imagery to display properly and sharply across our website.

·         Help create design assets to be used across our digital/video/social channels.

·         Create beautiful emails in marketing leading software to boost sales revenue using mobile-first design and A/B testing.

·         Print Design:

·         Create well laid out print marketing such as, long form brochures and catalogues. Along with shorter form, mailers, handouts, flyers & posters.

·         Collaborate with the wider team to create eye catching designs for the Green People shop.

·         Work with our trade team to design unique point of sale elements, shelf talkers and window displays.

·         Keep internal documents, such as training manuals, company presentations, on brand and up to date.

·         Packaging Design:

·         Design packaging materials, labels, and tags that enhance product value and create a memorable unboxing experience.

·         Collaborate with manufacturing partners to ensure accurate implementation of the packaging design.

·         Ensure all packaging (labels & boxes) is on brand, and up to standard with current design trends, displays the correct information in a clear and elegant way.

·         Photography:

·         Plan, execute, and edit high-quality product photography that aligns with the brand's identity and tells a cohesive visual story.

·         Create lifestyle and product images that resonate with customers and demonstrate product functionality.

·         Oversee the setup, organisation, and maintenance of the photography studio, ensuring proper equipment functionality and lighting conditions.

·         Brand Identity:

·         Maintain brand consistency across all platforms, ensuring alignment in colour, typography, and design elements.

·         Collaborate with the marketing team to effectively proof all digital, print and packaging design that goes out.

·         Collaboration and Communication:

·         Work closely with marketing, content, and development teams to align design and photography efforts with overall business objectives.

·         Effectively communicate design rationale and concepts to stakeholders.

·         Work and Time Management:

·         Process and log incoming design requests efficiently making sure priority jobs are done in a timely manner.

·         Delegate design tasks between yourself and the Junior Designer and collaborate to achieve great marketing assets.

Qualifications and Skills:

·         A degree in graphic design or a related field is preferable but not essential

·         3+ years’ industry experience.

·         Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

·         Strong portfolio showcasing relevant skills and work.

·         Solid understanding of design principles, typography, colour theory, and layout composition.

·         Knowledge of e-commerce trends, mobile-responsive design, and physical product design principles.

·         Creative thinking, problem-solving abilities, and a keen eye for detail.

·         Excellent communication and collaboration skills for effective teamwork.

·         Ability to manage multiple projects and deliver high-quality work within tight deadlines.

If you are a talented and adaptable graphic designer with a flair for creating immersive marketing experiences, visually stunning packaging designs, captivating photography, and innovative print and digital designs, we encourage you to join us as the Midweight Graphic Designer. You will play a pivotal role in enhancing our brands visual identity and crafting exceptional campaigns across digital and print platforms