Account Manager - Spink

Haywards Heath/Balcombe

Closing date: 30/08/2019

As a multi-award winning healthcare agency, Spink has three decades of experience in creating and executing inspirational campaigns that empower millions of consumers, engage stakeholders and influence healthcare professionals. Our depth of market knowledge and strategic thinking enable us to change conversations and influence behaviour on a local, national or global scale.

Job Description:

We're looking for a driven individual to work on some of the agency's leading clients. The candidate will be expected to pro-actively deliver consistent results in a fast-paced team, under the supervision of a Campaign Director. 

They should be a capable and confident operator who has a thorough understanding of the required communication skills and tools available to create successful campaign outcomes. A key part of the role is to build and develop client relationships and ensure on-going client results, satisfaction, revenue and retention. 

Written Work:

  • Writing strategic proposals and evaluation reports for client campaigns.
  • Writing coherent and factually accurate materials and copy that only require exceptional amends from seniors and clients.
  • Writing creative new business proposals, with Director support, and drafting reports, speeches and presentations as required.


  • To lead meetings, ensuring that preparation for the meeting is well organised and that Directors or seniors are fully briefed on meeting contents.
  • Taking a key role in presentations to existing clients and at new business pitches.

Media Skills

  • Complete understanding of how the media works and the opportunities available and building relationships with journalists.
  • Driving the media relations programme for all clients as laid out in the agreed programme of activity.
  • Pro-actively seeking and identifying media opportunities to ensure that the maximum level of coverage is achieved for your client, project etc.
  • Overseeing programmes of media promotional activity, such as competitions, sampling offers, reader offers, etc.
  • Proactively looking for opportunities to grow the media horizons of the client.
  • Competent in all verbal approaches to journalists - consumer, business-to-business and trade - to sell in ideas and discuss opportunities.
  • Plan and manage the organisation of events ranging from workshops, photo calls, press conferences, training days, etc. on behalf of clients.
  • Understand and advise on media handling including interview briefings, developing Q&A’s, exclusives, embargoes and damage limitations.
  • Negotiate major media promotions and advertorials.
  • Select and develop sponsorships including planning, contractual agreements and activity organisation.

General Skills

  • Lead new business brainstorms and have a creative input in all new business pitches.
  • Play the central role in the team and take full responsibility for your clients and any problems.
  • Proof read all written material.
  • Have developed useful and relevant business contacts through networking events and opportunities.
  • Ability to brief designers, photographers, printers, etc. in a knowledgeable and precise manner and negotiate costs, manage quality control, deadlines, etc.
  • To motivate and supervise a team.
  • Have a full understanding of financial controls on all accounts, mark-up rules and budgeting procedures.
  • Commission and analyse research including surveys, published articles/data and focus groups.
  • To make a positive contribution towards the growth and profitability of the Agency
Skills Range:
  • Experience of working in consumer or healthcare PR
  • Experience of written communications and the ability to write in an engaging manner to suit a variety of audiences
  • Experience of media relations and relationship building with journalists
  • Experience of handling clients
  • Experience of new business pitches
  • Excellent communication and presentation skills
  • Creative thinking
  • Ability to work under pressure
  • Ability to work flexibly
  • Team player
  • Ability to negotiate
  • Self-motivated
  • A passion for marketing and the media
  • Ability to make decisions and use own initiative
  • Prepared to learn new skills
  • Professional (appearance and approach)
  • Car driver
Key Area: Marketing/PR Marketing/PR
Salary: £27,000-38,000 (depending on experience)
Attendance: Full-Time
Additional Information:

Located in beautiful offices in the heart of Sussex, benefits include:

  • 6 monthly profit share
  • Subsidised canteen
  • 25 days holiday
  • Birthday's off
  • Flexi-time working hours
  • Network railcard (after 1 year)

No agencies please

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