Digital and Marketing Manager - New Writing South

Brighton and Hove

Closing date: 06/08/2019

New Writing South is the literature development agency for the South East. We aim to support a thriving, complex literary landscape across the region where writers from all backgrounds participate and enrich it with their diverse sensibilities and perspectives.

Job Description:

New Writing South is seeking a dynamic Digital and Marketing Manager to be responsible for developing and implementing New Writing South’s digital and marketing strategies and campaigns across all activities.

The Digital and Marketing Manager plays a key role within our small team, leading on digital and wider marketing strategies and campaigns across all of company activities, managing all digital and print marketing collateral, and running multi-channel campaigns to foster online communities and achieve agreed income and user targets.

We are seeking a Digital and Marketing Manager who will refresh and implement NWS brand, including messaging, style-consistency and tone guidelines, across all activities, taking lead responsibility for NWS’s website, social media and digital channels.

Over the next year the Digital and Marketing Manager will also work with NWS Programmers to develop and manage a new online education programme.

The post is based in our Brighton office and may require some evening and weekend work.

This is a part-time role (2.5 days per week) Salary: £28,000 (pro rata)

 

 
Skills Range:

The role requires a self-motivated individual, with a passion for literature and the arts and a commitment to diversity and equality.

As Digital and Marketing Manager you will

• lead on digital marketing and communications for all of New Writing South’s courses, workshops, event and initiatives, running creative multi-channel campaigns helping to achieve agreed income and/or participant targets

• project manage the ongoing development the New Writing South website in line with a refreshed visual identity

• lead on the development and delivery of new online educational products and creative activities, overseeing their successful launch, delivery and evaluation

See the job description for a detailed breakdown of the skills required.

 
Person Specification:

Essential
• Proven digital project management skills including budgeting and resourcing
• Experience of developing and marketing new online products / services (such as online courses) in a comparable field
• Experience working with Wordpress website management system
• Experience of devising and running creative multi-channel marketing campaigns for a range of products, events or services
• Experience of tracking effectiveness of paid and organic digital campaigns using Google Analytics, Google Tag Manager, Facebook and Mailchimp conversion tracking and other tools
• Experience of producing or commissioning great SEO-friendly content for digital channels
• Experience of writing and sending e-mail marketing campaigns (Mailchimp or similar)
• Experience of growing engaged communities online, including Facebook, Twitter and others; of running engaging social media campaigns to build a brand
• Proficient with running paid campaigns with Google AdWords, Facebook and others
• Experience of managing customer databases, including compliance with current and future data protection legislation
• Strong command of English, excellent copywriting and proofreading skills, and keen eye for detail
• An interest in literature development or the arts generally
• A demonstrable understanding of equal opportunities and inclusion

Desirable
• Experience of running courses or webinars using third party e-learning platforms such as Moodle, Slack, Teachable, Articulate Storyline etc
• Experience of using online ticketing systems in particular PatronBase
• Experience using Photoshop
• Experience of the literature development sector

 

 
Key Area: Marketing/PR Marketing/PR
Salary: £28,000 (pro-rata)
Attendance: Part-Time
 
Additional Information:

We particularly welcome applications from disabled and Black, Asian and Minority Ethnic people who are currently under-represented within the organisation.

 
 

No agencies please

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