Digital Marketing Analyst - Kineo

Brighton and Hove

Closing date: 31/01/2019

Kineo is a market-leader in the elearning industry. We’re growing fast and are busy expanding our global presence. Our motto? ‘Stirring things up’ – we love doing what we do! Kineo has been providing learning solutions for over ten years and part of City & Guilds for almost five. We help the world's leading businesses and organisations improve performance through learning and technology, providing a wide range of world-class elearning, consultancy, development and support services. We partner with clients all over the world, with offices in the UK, APAC, South Africa and the US.

Job Description:

Reporting to our Global Marketing Director for Corporate Learning, in this exciting and challenging role you’ll play a vital role in helping to inform our marketing activity. Using data-driven intelligence and commercial insight, you’ll help drive effective marketing across a variety of digital channels.

This is fixed term maternity cover role that will last for an initial 9 to 12 months period.

About the role


Some of your key accountabilities will include:

  • Managing data analysis to support and inform marketing and sales decisions. You’ll act as the internal expert on the cluster’s sales and marketing data, segmentation, analysis and modelling
  • Creating and monitoring paid social, paid search and organic search campaigns. Working with the marketing leadership group, you’ll create a strategy for SEO, PPC and paid social for the global organisation
  • Generating performance data insight for key stakeholders across the corporate cluster. You’ll be the cluster’s marketing data analysis champion and help the wider team to understand and act upon data
  • Support and inform inbound marketing campaigns. You’ll work with the wider marketing team to produce and monitor successful content marketing and lead generation campaigns.
  • Monitor our market, competition and opportunities.
 
Skills Range:

You’re most likely to already have digital marketing experience, which may have come from a corporate learning or similar sector. You’ll need to have good analytical skills and you must be comfortably using a range of technology systems and applications.

With great communication skills, you must be comfortable dealing with different people and stakeholders, and be able to provide them with a great service that delivers real insight.

 
Person Specification:

Analytical skills

Communications skills

Team workimng skills

The ability to work at pace

 
Key Area: Marketing/PR 13-1161.00Marketing/PR
Salary: Competitive
Attendance: Full-Time
 
 

No agencies please

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