Digital Marketing Manager - Alternative Airlines

Gatwick

Closing date: 05/01/2018

We are a young and growing company in the fast-moving travel sector. Our team are hard-working, driven and extremely committed to everything they do. At Alternative Airlines, our staff are important and we are committed to their on-going personal development.

Alternativeairlines.com is an on-line travel agency offering a wider choice of flights for its customers. By working with more airlines worldwide, including smaller regional carriers, we offer a greater choice of flight options at lower prices. If you would like to join our business, then please keep on reading....

We’re looking for an ambitious digital marketing manager to join our customer acquisition and marketing team.

Job Description:

 

The role will be focused on developing and driving an ambitious customer acquisition strategy via international markets. We are enjoying a period of high growth and have clear traffic goals from our current base of c.200,000 monthly users to 500,000 by 2019 and 1 million by 2020.

 

We are looking for a talented person to focus on driving traffic to Alternativeairlines.com with real responsibility and decision-making authority to build and develop this audience. Alternative Airlines receives users from countries across the globe including US, UK, Canada, Philippines, Malaysia, UAE, Kenya, India and Tanzania.

 

Role:

• Development and execution of SEO strategy, including keyword research and identifying opportunities for growth
• Development of traffic from other channels to Alternativeairlines.com including direct, referral and social and very targeted PPC
• Link building with relevant organisations and sites
• Actionable analysis and insight working closely with the Development and Commercial teams
• Developing partner and affiliate online marketing campaigns
• Desire to create content on Alternativeairlines.com
• Report building to understand traffic demographics

 

Employee benefits include:

• Highly competitive salary
• Flexible working hours
• Access to discounted air travel
• Opportunity to attend airline hosted events
• We have regular socials and try to afford our staff the right work-life balance to make sure they can focus on the things that matter to them

 
Skills Range:

 

• A passion for emerging platforms and a broad knowledge of effective SEO strategies and techniques
• An excellent understanding of Google and Google’s quality guidelines
• An understanding of HTML, CSS and web standards
• Experience of e-commerce in travel and airline preferred, but not essential
• Highly experienced in using of Google Analytics and Google Search Console
• A firm grasp of how all marketing channels work and can be used in conjunction with one another
• Analytical, with a proven ability to interpret large amounts of information, and research quickly – and distil the most important/relevant information

 
Key Area: SEO/Pay Per Click 15-1199.10SEO/Pay Per Click
Salary: Depending on experience
Attendance: Full-Time
 
 

No agencies please

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